Dear subscriber,
You don’t need to be Sigmund Freud to know that…
… having a sense of humor will make you more likable.
However, there are two powerful benefits of using humor you might not have yet thunk about.
Benefit the first:
(1) Teaching
Are you a coach, trainer, or do you teach in some capacity? Then humor can help you tremendously. It can make you a more effective teacher. Comedy legend John Cleese is hip to the power of humor and its ability to help people learn.
“He who laughs most learns best.” ~ John Cleese
That ain’t just a cute saying, Freckles.
There are countless studies that prove this.
If you’re a nerd, I mean, an intellectual type, you may want to research a study titled “The Effects of Humor on Learning” by Sitzmann A Brown, and K. G. Casper.
And if you’re the type who only puts their faith in bespectacled folks donning lab coats, then you should study Dr. William Fry’s work. This scientist studied humor’s effects on learning and health. By the way, I hear he’s got one helluva lab coat. Very high-quality cotton and polyester. When he walks into a room, you can almost hear the lab coat whispering, “I’m here, and I mean business!”
Hm. Not into lab coats?
I’m sorry.
Next.
Benefit the second:
(2) Influence and persuasion
Everyone wants people to be open to their ideas and opinions, but very few people realize that one of the best ways to do that is with humor.
The following quotes say it almost better than I could.
Read them thoughtfully:
“When the mouth is open for laughter, you may be able to shove in a little food for thought.” ~ Virginia Tooper
“If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can make you laugh at a particular point I make, by laughing at it you acknowledge its truth.” ~ John Cleese
“When you’re in front of an audience and you make them laugh at a new idea, you’re guiding the whole being for the moment. No one is ever more himself/herself than when they really laugh. Their defenses are down. It’s very Zen-like at that moment. They are completely open, completely themselves when that message hits their brain. That’s when new ideas can be implanted. If a new idea slips in at that moment, it has a chance to grow.” ~ George Carlin
***
Meaty, eh?
Well, the unpalatable truth is, none of that will help you if you’re a humorless dweeb.
Trying to convince someone with no sense of humor that being funny is beneficial is like telling a guy in a wheelchair about the amazing health benefits of running.
But you’re not a humorless dweeb, are you? No!
Perhaps you’re the funny one in your friend group or the life of the party, but you have got a glimmer of comedic charm in you, right?
In other words, you can get someone to laugh every once in a while, can’t you?
Good!
Then half of the August issue won’t be wasted on you. That’s right, half of the August issue is one humor.
Here’s a sneak peek inside this issue:
*Papa Maverick’s ruthless dismantling of a prominent influencer’s FB post about humor. – page 13
*The case for dark humor in marketing. I may not change your mind on this one, but it will certainly give you food for thought. – page 14
*A semi-comprehensive lesson on humor writing.
*Insider joke-writing secrets that can help even the humor-impaired. These are writing secrets I picked up from studying the joke writers behind Comedy Central’s Roasts and some of the best jokes writers for the top-rated American late-night talk shows. – page 23
*A little talked about skill (first used by the original African hunter-gather tribes in the Savannah) that naturally funny people have. And how to develop it if you don’t currently possess it. – page 18
*An ancient (2,400 years old to be exact) comedy secret.
*Papa Maverick’s secret for coming up with humorous similes and analogies.
Time’srunning out though. If you want this issue, you now have limited time.
How do you get these monthly issues?
Simple:
See here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
