“Selling ultimately comes down to connecting and serving.” ~ Mark Cuban
I 100% agree with the big guy. (Someone should let Mark Cuban know that I agree with his take on selling. I’m sure it would be very reassuring for Mark to know, that I, Papa Maverick, approve of his definition.)
Now, let me clarify those two terms.
“Connecting” doesn’t mean connecting your grubby hand with your customer’s wallet, and… “serving” doesn’t mean serving yourself!
I know, I know, I’m telling Noah about the flood here, but just humor me, okay?
Pay close attention to how you are served the next time you buy something. If where you live is anything like Sydney, Australia, you will feel like you are nothing more than an inconvenience to the cashier behind the counter.
Service has now been replaced by servicing. We’re treated no different to a vehicle or machine. The consumer is now the car and the store owner is the curmudgeon mechanic. Customers roll into a store and roll out without so much as getting a “hi, how’s things”, or “you’re welcome.”
Call me old fashioned, but I believe that customers should be treated like people and not just some credit card-carrying entity.
Whatever.
I don’t even know why I’m yammering on about customer service for.
Let me make my way back to the topic of selling.
This month’s premium content is all about selling. And if you think you’ve heard everything there is to be taught on sales, you might want to suspend that assumption, Chico. Because this month’s issue contains some sales secrets you ain’t never heard before. How can I be so confident about that?
Obviously, I can’t know that for sure, but trust me, this Issue goes so deep into the art and science of selling that before you attempt to read it, you’ll want to make sure you are well-rested, not distracted, and ready to take notes, okay?
Well anyway, here are some of the treasures you’ll discover on this deep dive into selling and persuasion:
*The dingbat’s way to persuasion and influence. – page 9
*A little-talked about way many trustworthy, charming, and likable business owners routinely lose sales. – page 10
*The popular “Know, Like, and Trust” sales maxim debunked. (This misleading but popular myth is taught by almost every sales guru on the planet – including ME! Well, now I know better, and on page 10… I reveal the REAL secret to getting prospects to pony up. Don’t miss this one!)
*4 viciously effective “credibility boosters” almost any business owner can do that can instantly give your business a gleaming new layer of prestige, weight, and authority. Full disclosure: two of these I don’t do myself, but if I were more ambitious and were doing all four ways mentioned on page 10, there’s no doubt in my mind I’d be light years ahead of where I am now.
*Why business owners who hate on Kim Kardashian and Paris Hilton are the real fools. – page 11
*The not so secret persuasion tip that almost everyone knows but very few salespeople and marketers apply in their marketing or sales messages. – page 12
*What the world’s most successful politicians, con artists, copywriters, advertisers, and pick up artists do better than you. (And how to apply their secret when dealing with prospects, customers, clients, and potential business partners. – page 12)
*A quickie copywriting lesson that can potentially ratchet up your sales conversions if applied correctly. – 13
*8 science-backed ways to become instantly more likable. – page 13
*The single most underrated element in all of sales and marketing. (Admittedly, this is not an easy element to inject in your sales and marketing, but adding just a pinch of this criminally underrated, undervalued, and underused element can grease the wheels of persuasion the likes you’ve never seen! – page 13
*John Cleese’s sneaky persuasion trick that when used correctly can make people far more open-minded, receptive, and keen to hear you out, even if at first they were trying to blow you off. (Perfect for marketers and salespeople. – page 14)
*A rascally (but still ethical) way to make people take every word you say as gospel. – page 14
A bizarre insight into likeability discovered by a bunch of social scientists back in 1950. (This reveals the secret to being more likable without being more likable. I know this sounds like double-talk but it’s actually true. Full scoop on page 15)
*Papa Maverick’s REFU method for building trust with prospects that’s so reliably effective it almost feels like I’m cheating. Full details on page 15
*A telltale sign people see you as a corporate stiff. – page 16
*The curious reason why watching stand up comedy can fill your business’s coffers. – page 16
*A screamin’ good tip for persuading highly left-brained people who love to analyze, examine, and scrutinize every damn detail. – page 17
*The 80/20 Rule applied to sales. – page 17
*A “stupid to the bone” thing many business owners do when trying to persuade a prospect or prospective client that 9 times out 10 completely backfires. (Whatever you do, make sure you avoid this buffoonery described on page 9)
*The #1 thing that will determine the level of respect and trust you get in the market place. Period. – page 10
To access this premium content, you’ll need to carefully read the info on thisahere page: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
P.S. It just so happens that my subject line shares the same title (20 Good Reasons) with a song from my two good friend’s band. It’s a pretty good song, too. You can check it out here: https://www.youtube.com/watch?v=HzhQtSSKEVs&ab_channel=ThirstyMerc
Oh yeah, and be a pal, hit YouTube’s share button if you like their song.
