Let’s discuss (i.e. let me talk at you) lead generation some more.
I believe that lead generation is analogous to that of fishing.
You see that, right?
Well, I’m gonna make sure you see it.
Follow along.
The ocean is the market place. The fisherman represents you and me – business folks who are looking to acquire customers.
Now, the way a fisherman catches fish is to, of course, throw out some bait on the end of a line.
For this action to be successful, the fisherman must know the answer to the following two questions: (1) where do the particular fish he wants to catch hang out? (2) what do these fishies like to dine out on?
Once he knows these two things, it’s just a matter of hauling his arse out there on the water and dropping a line with the bait he knows the little fishy love to gorge on.
And so it is with marketing.
If you throw the right bait in front of your prospects, they will happily take the bait.
But of course, instead of using a boat and fishing rod, marketers use a website with an opt-in form that offers website visitors a delicious offer they can’t resit in exchange for their email address. This, of course, is nothing new. Direct marketers have been using this clever strategy since Kermit the Frog was a tadpole.
How long will this strategy keep working?
Look, I’m brilliant but I can’t see around corners.
But if I were to hazard a guess, I’d say this lead generating strategy isn’t going to stop working anytime soon.
Alright, changing gears. Remember in my last email I promised to reveal my lead generation strategy? Well, I guess I’ve already revealed the basic strategy. And that is to offer your prospects something you know they would love in exchange for their email address. But let’s get a little more granular about how I do this exactly.
The ocean I like to fish in is Amazon.com.
There is fish aplenty and they love my bait – eBooks.
I use my eBook as a lure, and wrapped inside the lure is more bait – a PDF on copywriting.
Now, have you heard of a type of fishing called Trolling? That’s a form of fishing where you use multiple lines and lures. Well, that’s my approach to marketing. I like to have multiple lines, lures and bait in the water at all times.
Listen, if you want to see exactly how this all looks, you can check it out a new line I just dropped in Amazon’s ocean. You can see it here: https://www.amazon.com/Stories-Contain-Copywriting-Persuasion-Secrets-ebook/
How’s that for a book plug, eh?
Hey, don’t act all surprised that I promoted something. That’s what I do.
In the words of the great philosopher Popeye, I yam what I yam!
Your friend,
Kelvin
Email Marketing Maverick
P.S. I hope you’re doing well. Times can get tough, can’t they? Well, when times get tough, the tough get going. I normally avoid cliches like the plague… but Billy Ocean is right on this one. When things go tits up, it’s time to go on the attack and increase your activity.
However, when business and the economy start to go down the toilet, most people stop playing offense and play only defense.
But then there are the few rare people who start to ramp up their offense. They either change up how they serve their customers, find a new problem to solve, or they go balls-to-the-wall with their current marketing.
Are you doing what most people do…or are you one of those rare fish that swim against the current?
Remember this:
Only dead fish go with the flow.
