Finally…
… after more than 24 hours my internet’s working! Yup, my internet was down for over 24 hours and now I’m one day behind schedule.
Damn internet!
Ah, well, I guess some people are without homes and there are sick children in hospital, so I’ll stop bitching and start acting like the classy individual you have all grown to know and love.
Now, because I’m a little behind schedule, I’m coming in hot today.
Below is a complete summary of what’s inside May’s premium content.
Hey, before I do that, I have a complaint from one of my trusty assistants from The Maverick’s Premium Content Department. Their complaint is valid, too. She says she sick and tired of late buyers wanting my Printed version of my premium content one or sometimes two days after the deadline. Nope. That’s not how it works.
Once I have sent the PDF off to the printers, you’re too late. You’ve missed that particular issue. You’ll then have to wait for the next scheduled issue. Make sense?
Now, for those who opt for the digital version, I’ll give you one or two grace days, okay? Fair is fair. Just don’t push your luck, Freckles.
Alright, enough with the housekeeping and on with the show.
Inside May’s Issue:
*Why your prospects are no different from a bunch of snotty-nosed toddlers playing in a sandpit, and… how to take advantage of this fact (and it is a fact) when making your sales pitches. (This one is devastatingly effective for making swift and no-nonsense sales, but… it takes some finesse to make this work. Do it in a ham-handed way and it will only backfire on you. But don’t worry, I give plenty of examples of how to do this skill and aplomb. – page 10)
*Hands down the best reply I’ve ever heard to the “Why should we hire you?” gotcha question prospective clients love to ask. (If you’re ever faced with these types of gotcha questions, whatever you do, don’t start selling yourself or your business, instead… say what’s written on page 10 and watch what happens.)
*Dan Kennedy’s ingenious little trick for selling high ticket courses and products. (Plus, I give you Dan’s exact, word-for-word promotional email he used to sell one of his outrageously expensive courses. Inside this email, you’ll see Dan’s big secret to overcoming buyers’ resistance and whipping up a flurry of buying activity. – Starts on page 10)
*How to sell your product or service by telling people NOT to buy. – page 11
*A fact about human nature even veteran salespeople and marketers overlook. (Not addressing this fact about human nature in your sales pitches will hurt your sales conversion rate in a BIG way. – page 14)
*How most (probably 98% of) salespeople and marketers are unwittingly working against human psychology when they pitch their wares. (And… how to start working with human psychology when selling. I can’t stress how important this section is. Starts on page 14)
*The “Dave’s Gone Fishing” story that contains one of the most powerful “sales- closing” secrets you can ever learn. (This little-talked-about sales closing technique is used by a few “in the know” negotiation experts and it can work tremendously well selling online products, too. – page 15)
*4 ways you’re probably pandering to your clients and customers that are hurting your bottom line. Sadly, most business owners are doing all 4 of these and they don’t even realize it. (Listen: If you don’t want your clients and customers to (1) think less of you (2) take advantage of you, and (3) buy less of your product or service, then make damn sure you’re not doing any of the four things mentioned on page 17)
A ridiculously simple “maxim” I base every single business decision on that has always served me well. In fact, almost all my worst business decisions were made when I ignored this laughably simple (almost childlike) axiom mentioned on page one.
*3 so-called negative approaches to selling that have always worked like a charm for me. (And yes… they will work just as well offline. The only question is: will you have the stomach to use them? You see, although these three seemingly negative approaches are 100% ethical, they will be a challenge for some of you who have a strong background in traditional sales.)
*A little-known movie made in 2015 that is a must-watch for those who want to see a great example of high-level persuasion. (The main character in this biographical comedy-drama has a certain trait all highly persuasive people have and this guy has it in spades. Plus, it’s just one helluva good movie. – page
*The “I met my wife on Match.com” persuasion secret. (This persuasion secret is extremely powerful, but I ain’t gonna lie, it does take some nerve to apply this in your business affairs. – page 2)
*The amazing story of a little framed New York attorney who took on an unstable and pissed-off Mike Tyson and came out on top! (This true story contains a persuasion lesson that proves it’s not the size of the dog in the fight but the size of the fight in the dog that counts. Here’s how you can apply this lawyer’s persuasion secret to help you come out on top of any business altercations you might find yourself in. – page 3)
*A horrible (and very costly) mistake most well-meaning business owners make when dealing with their clients and customers that almost always comes back to bite them on the arse. (This is a huge problem in business and if you’re making this mistake, too… then you’re leaving a lot of loot on the table. But that’s not the only thing you’ll lose. You will also lose your client’s respect. – page 3
*A hardcore persuasion secret from a Detroit Rapper who has sold more than 220 million records. – page 4
*The BH secret to making all your claims sound 100% believable no matter how big the claim. (The example I give on page 4 is in a dating setting, but this BH secret to making your big claims instantly believable can be used just as effectively when dealing with customers, clients, vendors, or anyone else whose trust you want and need.)
*A “48-word cold email intro” that could be easily adapted to sell almost any product or service in any industry. Admittedly, this cold email marketing intro is very unorthodox, but that’s why I think it would work so well. (That’s right. I have not tested this one for myself, but the copywriter who wrote it is no hack. See page 6)
*Clever ways to use blatant “negativity” in your sales copy to (1) add believability (2) ratchet up engagement, and (3) boost conversions. Examples start on page 6
*What to put in your sales copy when making a product claim. If you do what’s mentioned on page 6, then even your most outlandish product claims will sound 100% believable. (Not 1 in 1000 online marketers do this, much less understand the concept behind it.)
To start getting my premium content sent to you each month, visit here: https://kelvindorsey.com/mavericks-inner-circle/
Here are more goodies waiting for you inside May’s issue:
*The “NBP” secret to making your sales pitches almost skeptic-proof. (Listen, all markets have their fair share of skeptics, some more than others. If you are in an industry that’s full of hardened skeptics, doubters, and cynics, then you’ll want to learn how to apply this admittedly counterintuitive NBP secret to your sales copy, pitches, and presentations. – page 5
*A 100+ year-old advertisement that is considered to be one of the most successful ads of all time. (I break down this ad and reveal the psychology behind the ad’s success. Bonus: if you ever hire people for business
*A damn-near perfect recruitment ad template. If you ever advertise for freelancers, employees, or contractors, then simply use the ad described on page 7 as a template and you can expect to attract only the highest quality of people while repelling all the time-wasters and low-quality people. Full details on page 7
*6 shockingly effective examples of “qualifying” sales copy I use to attract high-quality customers who are a delight to do business with while repelling low-quality customers who feel it’s their duty to suck the life out of you. I reveal these 6 examples on page 7
Eyes hurting yet?
*The 10-letter word I use as “loser repellent” in my emails. That’s right, I don’t want lame brains, losers, the professionally offended to stink up my email list, and I sure as hell don’t want them for customers. I’ve come to learn, it ain’t worth the money. (I’ll put it this way: acquiring one of these types of customers is like buying a pet monkey – he may look cute in the beginning, but when you get home he starts slinging his poop around your lounge room. Well, that’s exactly why I love dropping this 10-letter word in my emails from time to time. I find it gets these types of loser customers to pack their bags – fast!)
*A shrewd thing Dutch brewing company Heineken does in their Dos Equis beer ads – The Most Interesting Man in The World commercials – that not only makes their beer more appealing but gives their commercials an air of credibility. (Best part? This subtle but clever thing done in these Dos Equis commercials can be easily applied to sell any product or service. Full details page 8)
*A chillingly good (and counterintuitive) marketing technique (used by a popular Amsterdam Hostel Chain) for turning your product or service’s obvious flaws and negatives into almost irresistible reasons to buy your products or hire your service. This hostel chain in Amsterdam used this unconventional marketing technique so well that it blew up their business and allowed them to expand their chain of hotels at an alarming rate even though their hotels look shabby, their beds are rock hard, and they have below-average service. – page 8
*Why all your customers and clients are like Eve in the Garden of Eden, and how knowing this similarity could possibly be the most profitable revelation you will ever have concerning marketing psychology. Once you understand this quirk in people’s psychology, it will change the way you present your product or service thus, making your offers far more potent and appealing.
*The curious reason why marketers who have toddlers have a huge advantage over their counterparts who don’t. – page 9
Okay, if you’d like this issue, you best get movin’ here: https://kelvindorsey.com/mavericks-inner-circle/
I’m out.
Your friend,
Kelvin
Email Marketing Maverick
