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A little geek-speak on the science of humor

 

Dear subscriber,

 

Question: What do you call a 50-year-old nerd?

Answer: Boss.

Yup, little did the school bullies in the ’80s and ’90s know, the nerds and geeks were going to pretty much rule the world in the 2000s and beyond.

The truth is, if you’re a wiz with numbers and technology, you have a huge advantage.

Just look at how the modern business world works. It’s technology and finance combined. Thus, the richest people in the world either control the technology or the money. Or both!

Now listen:

Today, I’m gonna do something different.

I’m going to cater my writing style to the geeks and nerds amongst you.

True.

I know, I’m considerate like that. For example, I only use disabled parking when I’m getting takeaway and not dining in.

I just hate people who are entitled.

Well anyway…

Let’s dive into today’s email, shall we?

Yesterday we talked about how humor can help you sell, and sell at higher prices. Today we’re gonna have a look at the science behind humor and why it works so well.

Oh. Sorry. I forgot.

Let me put that in geek speak:

Let us delve into the content of today’s correspondence. As discussed in our previous session, we explored the profound impact of humor on sales efficacy, particularly its correlation with heightened pricing strategies. Today, our focus will shift towards a scientific examination of humor itself, elucidating its mechanisms and elucidating precisely why it serves as such a potent tool within sales contexts.

Sheesh, I’m exhausted already.

For those who are still reading, here’s the science:

In a dissertation published by Valerie L. Wang, in 2017, on the topic: Humor Usage by Salespeople: A Socio-Psychological Inquiry of Antecedents and Outcomes in Professional Selling, she talked about the Incongruity-Resolution Theory which was developed by Berlyne (1960). According to this theory, when humor is injected into a conversation at a time when the recipient least expects it, it creates an incongruity, taking them by surprise.

OK. Enuff!!

I’m done talking like a science professor.

Look, this “Incongruity-Resolution” is just a smarty-pants way to say that when you use humor, you grab people’s attention because humor uses surprise and the unexpected.

Now for the biology:

When a prospect laughs, there’s a biochemical party that happens inside their brain. This releases a dopamine dump that floods their body giving them a sense of happiness and connection. Suddenly, they’re feeling good, they’re feeling connected to you, and guess what?

They start feeling pretty positive about whatever you’re selling too.

The science is in, people buy, and pay more when they’re feeling good.

But what if you have the charisma of a coma patient and you couldn’t tell a joke to save your life?

Well, I’m not gonna lie, that’s kinda of a tough row to hoe, but if anyone can get you to start writing or speaking funnier, it’s Papa Maverick.

I have given this topic a lot of thought.

And I have broken down what makes something funny, how to come up with your own jokes, and how to pepper them throughout your content.

Where can you find this teaching?

Right here: The Maverick’s Email Playbook

 

Your friend,

Kelvin

Email Marketing Maverick

 

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

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I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.