Dear subscriber,
Quick question:
What makes a good TV show or movie?
The actors?
Nah.
The director?
Nuh-uh.
The producer?
Nope.
They are all factors, of course, but they are not ultimately what makes a TV show or movie good.
What makes a good TV show or movie is simply this:
… A Good Script!
It’s true.
Aw man, you subscribers are all cut from the same skeptical cloth. You think just because Papa Maverick has never set foot on a Hollywood set that I’m talking out me heinie.
When will you learn that Papa Maverick is not like everyone else? I don’t need qualifications, experiential knowledge, or credentials. That stuff is for the birds! The simple fact of the matter is this:
I Just Know Stuff!
Awrite, Chi-Chi. I’ll play nice. I’ll pander to your doubts and give you some credible sources to back up my statement, okay?
Listen: when the following actors were asked what makes a good movie, here’s what they said.
Denzel Washington: “It starts with the script: it’s not about trying to reinvent the wheel, it’s about having good material.”
Anthony Hopkins: “It’s all about the script. If it’s a good script,
Tom Hanks: “No matter what the genre, the script is the thing that determines if a movie is going to be good or not.”
Nicole Kidman: “Without a good script, you have nothing.
Daniel Day-Lewis: “The script is everything. If you don’t find that right script, there’s no point in doing it.”
***
Yup, any Hollywood actor worth their cocaine knows it’s all about the script.
So there!
Now, what’s any of this got to do with makin’ a buck online?
Just everything.
Hear me out:
In the movie business, it’s the screenwriter who can make or break a movie. In the online business space, it’s the copywriter who can make or break the business.
Indeed, it’s the quality of the sales copy on your website’s landing pages that will make it profitable or not. It’s the quality of the sales copy in your emails that makes them rake in the green stuff or not.
Look at the copy on your website’s landing pages and in your emails.
Do the words inspire?
Do the words help you bond with your prospects?
Do the words show how the immense value of your product or service?
Do the words create a vision of your prospect’s ideal outcome?
Do the words seep deep into your prospect’s psychology?
Do the words instill belief?
They had better. Otherwise, those words will be about as useless as a one-toothed man in a corn-on-the-cob eating contest.
Now…
If you want a resource that will help you (or your copywriters) write sales-inducing copy, then you might want to lay eyes on this: https://kelvindorsey.com/5-hour-copy-course/
Your friend,
Kelvin
Email Marketing Maverick
