“Show me a good loser, and I’ll show you a loser.” ~ Stu Ungar
The above quote has just ten words.
But they are ten words that say everything you need to know about the late, great Stu Ungar.
The three-time World Series of Poker winner had a burning hatred for losing. I mean, it gnawed at him like a rabid squirrel.
Come to think of it, he didn’t take winning too well, either.
Tragically, just over a year after snagging his fifth and final bracelet, he’s out, overdosed, and gone.
Life’s a gamble, and Stu, a true wild card, played it to the edge. Rest in eternal shuffle, Stu Ungar.
Personally, I’m not a gambling man. To be honest, before writing the June issue, my knowledge of poker was about as limited as Bud Light’s marketing team’s knowledge of, you know… marketing!
Now, after studying a guy who’s won over 50 million bucks at the poker table, I feel like I could do alright at the table. In fact, I now know the secret to winning and winning big. This high-stakes poker player (I talk about in the June issue) has a secret that, when you hear it, seems so obvious, yet hardly any pro poker players do it.
Sadly, this big secret is no help to me whatsoever.
You see, for this poker secret to be of any help to you…
… You Must Be a Good Poker
Player ALREADY!
That part sure does suck, don’t it?
Well, not all is lost, my friend. If you’re like Papa Maverick (a non-gambler), this top poker player’s secret can be applied to sales and marketing. In fact, it can be applied to almost every course of action you take in business. This poker player’s secret strategy comes from a certain mindset, a certain way of thinking. Not surprisingly, two of the best copywriters of all time, Gary Halbert and Gary Bencivenga, had this special way of thinking.
And if you can learn to approach business with this mindset, too… well… you can’t help but become more successful.
There are a few other secrets in this issue that can help you make more of that do-re-mi you’re so fond of.
Here are some of them:
*The “151-day” audit. This sobering self-evaluation section on page 1 will either make you glad or mad. (Either way, I believe it will light a fire under your derriere. It takes about 30 seconds to do. – page 1)
*Perhaps the most boring lesson on personal development you’ll ever read. (That’s the downside. Here’s the upside: I doubt you’ll ever read one that’s more effective. – pages 1-2)
*The loser’s guide to losing BIG time. This is a 100% foolproof method to becoming a pathetic loser who people truly pity. (The good news? Simply do the opposite of what’s explained on page 2 and you can’t help but become successful. It’s almost impossible.)
*A “how-many-times-do-I-have-to-say-it?” marketing tip. Yes, this one’s something you’ve probably heard me teach, many many times before. (Yes, I’m a broken record about this. There’s a good reason for that – this thing I keep trying to pound into peoples’ heads is tremendously powerful, and yet hardly anyone does this. The mind boggles. – page 3)
*The case for putting your worst foot forward. (Works especially well in business, job interviews, sales and marketing messages, and it can also work wonders in your romantic life. See this counter-intuitive lesson on page 3)
*A righteous way to “hijack” your customers’ brain chemistry so they have a strong desire to tune into your sales and marketing messages, even if they’re fully aware you’re about to pitch them. – page 4)
If you’d like this issue, carefully read this: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick