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An Inner Circle Member’s Semi-Sober Review

 

Dear subscriber,

If you’re going to start a business…

…. and you want it to be recession-proof, then picking the right industry is key.

I mean, you don’t want to jump into an industry only to find out it’s about as stable as a Kardashian marriage, do you?

No. You want an industry with some serious meat on the bone, something that’s going to weather the storm when the economy shits the bed, right?

I’m glad you agree. I’d hate to have to correct you this early in.

Well anyway, below are some industries that are like the honey badger – they don’t give a damn about the economic winds of change:

Healthcare, utilities, consumer staples, and any industry that services people’s vices – because let’s face it, when the economy takes a dive, sometimes all we have left is a cold beer and a warm lap dance.

Now, if none of those industries take your fancy, dear subscriber, then perhaps you could start a paid newsletter. There are plenty of perks to having a paid newsletter, and if you do it well enough, your paying subscribers will sooner give up their vices than cancel their subscriptions.

A case in point:

From an inner circle member:

Kelvin,

So I created an email the other night and while drinking… didn’t send it. But as I thought about it more- sober- going to send it. Your newsletter is the SHYT. I started printing them out and reading them while I’m on the road because I drive a lot with my new business. Been doing online for 19 years now- I think that classifies me as old.

Your material is SOOO good- without blowing smoke up your…

I subscribe to (deleted name) also and every month- I’m like why
are you still subscribing as he’s spent the last 6 months reminding you of why you should do direct mail and all the world is coming to an end… which I get.

Your stuff is so good. Just practical stuff I can apply today and get better results in every way.

Just wanted you to know.

I would give up drinking before your newsletter and that is saying something. (ask my AA group) kidding also. 🙂

Take care,
Trey

***

Clearly, Trey is a switched-on individual whose priorities are as straight as an arrow.

Now, speaking of booze, if you’re one to imbibe, you may want to pour yourself a nice, smooth glass of whiskey when reading the March issue, especially if reading before bed. Not just to make the experience more pleasurable, but because I believe you’re going to be seriously hyped after you read this issue. It’s heavy on the motivational side of things. But for you more analytical types, don’t worry, there’s plenty of practical stuff, too!

Here’s a little look inside the March issue:

*A not-so-easy (but devastatingly effective) way to make sure you almost always have the upper hand in your business, social, and romantic interactions. I realize this sounds a little dark, but once you read what’s on page 10, it’ll all make sense.)

*The “Yin and Yang” Sales technique that, when done correctly, can double, even quadruple the potency of your sales pitches. (This is something I’ve been working into my sales pitches lately, and it works a treat.)

*Why affirmations, vision boards, and visualization techniques rarely work, and… what works far better. I learned this gem from a guy named Alex Hormozi, and I 100% agree with his, admittedly, counterintuitive method. – page 12

*The one element that underpins EVERY single persuasion technique (at least the ones that work) ever invented. (This is something I recently realized. There truly is one common denominator behind every effective persuasion technique. If you’re failing at persuading people, then I can almost guarantee you’re missing this crucial element in your persuasive efforts. – page 13)

*An eye-opening look into the tried and true reverse psychology technique. And, how this insight can be parlayed into far more persuasive sales and marketing messages.

*Papa Maverick’s parenting advice you’d be a fool not to take. And yes, I am qualified. Listen, you’ll never hear me give marriage advice (I’m not qualified based on results), but when it comes to raising teenagers, my record’s pretty damn good. Whatever. – page 13

*A former Navy Seal’s hard-nosed advice on how to successfully negotiate.

*The highly unusual (almost weird) story behind how Disney’s CEO successfully negotiated a deal with a reluctant Steve Jobs that resulted in Disney buying Pixar. (This strange story contains one of the most powerful negotiation secrets ever invented. – page 16)

If you want the March issue, you best get movin’ here: https://kelvindorsey.com/mavericks-inner-circle/

 

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.