Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

At The Risk of Boring You…

Dear subscriber,

If you read yesterday’s email…

… you would’ve seen a different side to Stephen Hawking, namely, his funny side.

Yup, that guy was like a pair of winklepickers – old, compact, and sharp as a needle.

Well, at the risk of boring you, I have another Stephen Hawking story to tell you. It also shows his rapier wit.

This one’s a conversation Hawking had with British political commentator John Oliver.

Check it out:

John Oliver: Who is talking to me right now? Is it you, or is it that sentient computer pretending to talk on your behalf?

Stephen Hawking: It’s me.

John Oliver: Yeah, but how do I know that, professor? Because if computers have become sentient, what better way to convince people they hadn’t than by co-opting the voice of the most intelligent man on the planet?

Stephen Hawking: You’re an idiot.

John Oliver: Yeah, but who is saying that, Stephen? You or the machine?

Stephen Hawking: Both of us.

***

Zinger!

Okay, good sirs and fair maidens, that’s enuff about Stephen Hawking.

Let’s get to the business side of things, shall we?

Now, if you’re a content creator, then you should lean in and pay close attention. In the April issue, there’s a section (pages 11-14 to be exact) where I reveal something, I believe, is the formula for creating great content. I didn’t come up with this content creation formula. I stole if from Hollywood. Yup, some of Hollywood’s most successful screenwriters use this formula to increase their odds of success.

There are three parts to this formula. Two of them are pretty easy to do, however, one part is incredibly difficult to do. But even if all you did was the two easier parts, well hell, you’re still gonna be sittin’ pretty, given their potency.

Huh?

What in the tarnation?

You say you’re not a content creator?

Hmm. To be honest, I’m kinda jealous. Content creation can be a real drag sometimes. But don’t worry. There’s something for everyone in this issue. I cover… well… how about I just give you a sneak preview, huh?

A Sneak Preview of the April Issue:

*An insight into persuasion nobody told you about. I recently learned this from one of the world’s foremost peak performance coaches, and it’s one of the most powerful things you could ever learn about persuasion.

*A simple mindset “tweak” that can instantly make you more persuasive in your communications.

*The not-so-secret to sales. This is something you’ve probably heard many times before, but in my humble opinion, it truly is the secret to sales. – page 4

*The David Copperfield-inspired sales secret. – page 4

*Why everyone in business should watch the first 5-minutes of the movie Training Day. – page 5

*A no-brainer (yet hardly anyone does) sales technique that (1) will separate you from almost everyone else in your industry (2) make you appear more credible, and (3) make you more likeable. A no-brainer sales technique if I’ve ever seen one. – page 14

*An “almost-can’t-fail” content creation method for turning people into raving fans. If you want people to spread the word about you to others, this is the way to do it. Once again, this is NOT easy to do. Even I, Papa Maverick, struggle to do this. (If I do this 5 percent of the time, I’m happy. In fact, it’s so difficult, I had trouble explaining it. Well anyway, this content creation method is the content creation holy grail. – 14)

*Why I’m changing my tune about the whole “Substance over Style” philosophy. Here’s what I’ve learned… – page 15

*What the “Porsche Experiment” is, and why you should care. (This insight can go a long way in helping you make a stronger first impression with prospects.)

*5 “tried-and-true” methods for making your product or service appear irresistible to prospects without having to change a single thing about your product or service. – page 18

*How to be seen as a high-status person in social settings with high-powered people. HINT: this has nothing to do with saying the right things. Full scoop on page 6

*A ridiculously simple speaking trick (used by highly charismatic people such as Jamie Foxx, Tony Robbins, and Russell Brand) that makes what you say far more credible and persuasive. Just do this when you speak and watch how people start responding. – page 7

If you’d like this issue, please read the following carefully: https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

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"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

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