There are two types of people in the world:
Those who are doing BETTER than you, and those who are doing WORSE than you.
How you treat each group will determine how happy you will be.
If you burn with envy every time you pull up at the lights next to a car that’s better than yours, you will be a miserable sod.
If you turn a blind eye to those less fortunate than yourself, you will be a miserable sod, and a sad sack!
But…
…if you can shake the hand of those doing better than you, and give a hand to those doing worse than you…
…You Will Truly Be a Happy Camper!
Now, sadly but truly, a lot of the time I AM that miserable sod, and sad sack.
I guess that’s why I’m writing about this now; it’s really a message for me. (Dammit, I’m making it all about me again!)
But my guess is we can all do with hearing this message, right?
You know, putting others before yourself sure doesn’t come naturally, but, like I said, if you can pull it off, you will suddenly become a helluva lot happier.
It’s one of life’s most counterintuitive truths.
But a truth nonetheless.
OK, enough soup for the soul, let’s talk about something else.
Howzabout this:
Let’s talk about how to get your prospects (subscribers) to pony up and buy your product or hire your service.
I knew you’d like that one.
Alrighty then, let’s hit it.
Now, what I’m about to share with you is a powerful concept tell you probably won’t like hearing.
In fact, I’m almost certain you won’t like it.
Aw, nuts.
I’m starting to think this is a bad idea. I mean, why talk about something which will be scoffed at, or at least not acted upon?
Naaaah, screw it. I’ll do it anyway.
Listen:
The following concept, if acted upon, will (eventually) bring you mucho dinero. More moolah than you could probably handle right now. It will equip you with the ability to sit down and write promotional emails that make even the most tightwad of buyers crawl out of their lairs and almost beg you to take their money.
What is this powerful concept I speaketh of?
The concept is simply this: constant improvement.
I’m talking about small, incremental changes in processes in order to improve efficiency and quality. Now, let’s apply this concept to the business of making sweet-tender-sales via email. What is the one skill that if you improved, would help you make more sales with your email marketing?
Marketing?
No.
No. no. no.
Listen, improving your marketing may get you more subscribers, but if you’re already struggling to get your current subscribers to buy your product or service, do you really think getting more subscribers will help?
I don’t think so, either.
You will just end up with a whole lot more subscribers who ignore your promotional emails.
No. What you want to improve is…
…Your Ability To Turn a Subscriber Into a Buyer!
And the skill that turns subscribers into buyers is email copywriting.
Email copywriting, my dear subscriber, is THE skill that pays the bill, and THE skill you should be continually improving.
Let’s take a closer look at the concept of constant improvement, shall we?
Now, check this out: if you have one hundred bucks, and you were able to increase that one hundred bucks by 1% every single day, at the end of one year you would have $3,778.34 (that’s 37x’s what you started out with)
Okay, I’ll admit that’s not mind-blowing, but check this out for size:
If we take this “1% improvement” concept and instead of applying it to money, we apply it to improving your email copywriting, well….you do the math.
Yup, if you improved your email copywriting by just one measly percent each day, by the end of one year you will be…
…37 Times Better!
Not bad, huh?
Okay then, I’m going to assume that you are one of the extremely rare individuals who are willing to improve your email copywriting a little bit every day; what then?
Are you gonna work out how to get better all by yourself?
Or are you going to hire a coach?
Huh?
You say you’d like to hire me as your email copywriting coach?
Sorry.
No can do.
However, if you would like to learn all my secrets of writing emails that rake in sales, you can!
How?
Easy.
Just grab my Email Playbook wherein I totally spill my guts.
But first, let me issue you a real warning:
It ain’t cheap, it ain’t for tire kickers, losers who never implement, or folks looking for a silver bullet.
Nope.
It’s for serious business owners and marketers only.
Still interested after all that?
Then proceed here: The Maverick’s Email Playbook
I’m out.
Kelvin
Email Marketing Maverick