Dear subscriber,
Did you know people perceive $24.09 to be cheaper than $23.87?
Believe it or not, it’s true.
Why is that?
Ah, not so fast, Tiger.
That’s for my inner circle members to know (it’s on page 3 of the October issue) and for you to find out.
But let me tell you, the psychology behind the reason can help you ramp up your persuasive powers 100-fold if you truly understand it, embrace it, and start using it correctly in all your sales and marketing messages.
By the way, this is something you have probably heard me bang on about before. It’s one of those unsexy things people never implement because it’s so simple, so unglamorous, and so straightforward, people have a hard time believing it can be so effective.
But effective it is. Shockingly so.
Kelvin, what else is in the October issue?
Hm, you’re not the loquacious sort, are you?
Okay, Jimmy, I’ll get straight down to it then.
Below are some of the goodies hiding inside the October issue.
Quick Look Inside This Issue:
*The “Turkey’s Head in a Vice” story. This gruesome story reveals a persuasion hack you can use on people who are normally forgetful and have them remember every word you tell them! (I use this on my wife and kids (and on YOU) all the time, and it almost never fails. – page 7
*Communication secrets from one of the world’s best insult comedians. (If you want your communications to become more persuasive and memorable, then simply start doing what this comedian does when delivering a joke. Details on page 7
*Persuasion secrets from “The Most Hated Man of The Internet.” (You don’t have to like this dude, but there’s a reason why this guy became the most Googled man on the internet. And it ain’t just because he’s controversial. – page 18
*A laughably simple (but very potent) attention-getting secret most people never think to do. (Hint: this is what made comedian Steven Wright, the late Steve Irwin, and tennis legend John McEnroe extremely popular. – page 8)
*Marketing lesson from an obnoxious teenage girl’s TikTok video. – page 9
*A simple (and very sneaky) way to dramatically drive up the demand for your high-ticket items such as a boat or car. This is all about what you say to the would-be buyer on the phone before you met them in person. (I have not tried this one personally, but the car salesman I learned this from swears by it. Whatever. – page 10)
*A truly no-brainer sales tactic that’s all but guaranteed to instantly boost your business’s sales and profits. This is about how you structure your offers. (It’s probably nothing new to many of you, but there’s a good chance you’re not doing this. I knew about this sales strategy for years before I implemented it. Shame on me. – page 10)
*The “These pretzels are making me thirsty” Seinfeld episode turned into a powerful sales lesson. (This sales lesson contains a sales secret for getting “on the fence buyers” to suddenly take action and buy. Of course, your results depend on how effectively you apply it. Do I need to say that?)
To see how you can have this issue sent to your front door, visit here: https://kelvindorsey.com/mavericks-inner-circle/
Winners only need apply.
Your friend,
Kelvin
Email Marketing Maverick
