Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Breaking Good

Dear subscriber,

There are two types of people in this world:

(1) those who see the glass half empty, and (2) those who see the glass half empty, chipped, dirty, and leaking all over their good shoes.

Whether you like it or not… we are all, to varying degrees, negative.

In fact, we are hardwired that way. Yup, our brains seek out negatives like social justice warriors seek out people to cancel. Evolutionary psychologists call our penchant for the bleak and gloomy the “negativity bias”. Yup, that’s right, our minds are like Velcro for the negative and Teflon for the positive.

This is why we can get a hundred compliments and it won’t mean squat, but one negative comment and it’s like we’ve been kicked in the head by a donkey!

As the great philosopher Vanilla Ice once said, a hundred compliments will get you a smile, but one insult will ruin your day.

Now, one of the greatest TV shows in the last 20 years highlights this negativity bias. I’m talking about the hit show Breaking Bad. It’s a show about a good guy who turns bad. Cool! But what if the show was about a bad guy who turns good? Boring! Nobody wants to watch a show about a reformed criminal going around helping old ladies across the road. I’m telling you, if the show was called Breaking Good, nobody would watch it.

Now, not only do Homo sapiens focus more on the negatives than the positives, but we are also far more motivated by the negatives than the positives.

I bet most of you just glossed over that last sentence. G’wan, admit it. You raced through that last sentence as if you had somewhere important to go, right?

Pay attention now, Chi-Chi. Money-making words were just given to you.

Look, I’m a patient and caring man, so I’ll reiterate:

People are at least twice as motivated by the negatives than they are by the positives. In other words…

… People Walk Towards Pleasure But
They Run Like Hell From Pain!

Most salespeople either are ignorant of this fact or think the negativity bias is just some fancy scientific jargon that doesn’t apply to their job, so they try to motivate their prospects with pleasure instead of pain.

Is it any wonder most people struggle with sales?

Bottom line:

If you’re trying to sell something, you better use people’s negativity bias to your advantage. Don’t just dangle the carrot of pleasure in front of your prospects, hit them with the stick of pain.

Kelvin, can you give an example of how to do that?

I’ll do you one better:

I can show you how to do it as well as how to write an entire sales pitch.

Not right here right now, of course, but if you’re serious about learning this highly profitable skill, you might wanna check out this: https://kelvindorsey.com/double-3-formula/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

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