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Charmed and Dangerous

Dear subscriber,

For a brief (very brief) period of my life, I was a professional drummer.

I was not a naturally talented drummer. I had to work harder than an ugly stripper to get to the level I achieved.

And even that level was not enough to cut it in the unforgivable and fickle playground that is the music industry. Ultimately, I got chewed up, spat out, kicked to the curb, and washed down the drain.

I refused to believe it at the time, but I was not supposed to have a drumming career any more than Conor McGregor was supposed to have an acting career.

Too bad too sad for me, huh?

Oh well… at least I can say I gave it a good shot.

By the way, natural talent is a very underrated element when it comes to finding one’s purpose in life.

You should be doing something that comes naturally to you. It shouldn’t feel like you’re always chasing your tail. For example, if you flunked math at school and still use your fingers and toes to count, then deciding to be an accountant may not be the smartest thing.

The reason I became a writer, is because writing for me comes easy.

So, Kelvin, are you saying you’re a natural? Yes. Exactly. That’s what talent is. It means you can do stuff effortlessly while most others struggle.

When I was a drummer, I always felt like a one-legged duck in a croc-infested creek. I watched other drummers who made it look effortless. Do you know why they were able to make it look so damn easy? Because it was easier for them.

Talent should not be ignored.

Huh?

How is any of this gonna help you? you ask with a tinge of annoyance.

Here’s how:

Listen, the gigs that I actually did land, were not always based on my drumming ability. Nope. Many times, I was picked over other drummers because I was more likeable. True.  What I lacked in drumming ability, I made up for with my personality.

That’s right, my friend, I charmed my way through a lot of auditions.

You see, band leaders and music directors are wise to the game. They know they’ll be clocking serious hours with you, both on and off stage. So, they’re looking for someone who’s a cool hang! You could be a great drummer, but if you’re a bummer to hang out with, you’ll lose out to the drummer who may not be technically as good but is more likeable.

Understand this:

Charm is the WD-40 on the Gears
of Our Relationships!

Now, I know what some of the more intelligent among you are saying, “Kelvin, you can’t teach someone to be charming or more charismatic, you either have it or you don’t.”

Well, I used to think that, too.

But it ain’t so.

You can become more charismatic and charming.

I talk about this in the May issue. The reason should be obvious. The more charming and charismatic you are, the more life opens up its treasures and showers them upon you. The more people want to be with you, help you, and do business with you.

Listen, Freckles, I can give you all the sales tricks and tactics, but if you’re a charmless twat, what good are they?

Ya dig?

Hey, I told you that the May issue was a mixed bag. Lot of different topics.

But each is an important topic for moving the needle in your business and personal life.

This issue drops very soon. If you want in on the action, please carefully read this: https://kelvindorsey.com/mavericks-inner-circle/

 

 

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

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I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

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Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.