Dear subscriber,
I have advice to the young and old, if I may be so bold:
If you want more peace and less drama in your life, especially when it comes to affairs of the heart and the cutthroat world of business, then I suggest you adopt the following philosophy:
Quality over quantity!
Sure, you can choose the “quantity” route if you want, but you’d better buckle up for the inevitable shitstorm that comes with it.
Yup, quantity and trouble go together like booze and bad decisions.
Personally, I’ve always been a quality-over-quantity guy. It’s served me well in my line of work and now that I’m happily unmarried, it’s serving me well with the laydeez.
Now, if you’re a salesperson, an email marketer, or a single dude, pay attention, because the following content might just be the most valuable information you will ever come across.
OK. Now that I’ve got your expectations sky high and put unnecessary pressure on myself with that last statement, let’s see if I can deliver, eh?
Let’s start with matters of the heart, then we’ll move to business, okay?
OK.
Now, I’m going to focus on quality over quantity regarding lead generation. Yes, gentlemen, if you want to find that special laydee, you’re gonna have to go on a few dates. And, to get a few dates, you’re going to have to find some women who will go on a date with you.
I know, this is blowing your mind already. Just stick with me.
The lead generation method is simple: find a laydee you fancy (either online or in person) and get her phone number.
That’s step one.
Sadly, this is where most guys drop the ball.
Yup, when it comes to getting women’s numbers, most guys are like an Olympic sprint cyclist whose foot slips off the pedal at the starter’s gun – they’ve lost before they even begin!
You see, when an average Joe gets a woman’s number, what happens is this:
NOTHING!
Zero.
Zich.
Nada!
That’s right. The girl ghosts his sorry arse. No phone call. No text. Just their message left on read and their number blocked.
So sad.
This baffles men because they think, “Hey, she gave me her digits, she must like me. Why is she ignoring me?”
Listen up, Sherlock. Many times, a woman will give a guy her number, especially in person, just to get rid of him. She’s too nice to let him down right then and there, so she hands over the digits with zero intention of texting or calling, much less going on a date.
So, why the cold shoulder from the fairer sex, huh?
It’s very simple: they’re giving you back what you gave them – nothing.
Let me break it down. Before you ask for a woman’s number, you need to give her something first.
And what’s that, you ask, scratching your unshaven chin?
Well, keeping this as PG as possible, what you must give her is this:
A Warm and Fuzzy Feeling!
In other words, she must feel a romantic spark!
Without that, her number is about as useless as an Amish with an electrical license.
I’m not gonna get into how to do that here, but here’s a hint: it’s not by talking about the weather, what she does for work, and other logic-based drivel.
Listen, one phone number from a woman who feels a spark with you is far more valuable than 20 phone numbers from women who feel no spark.
Ya follow?
Quality over quantity, my friend.
Now, let’s relate this to sales.
Many salespeople are like these men with no game. They get all excited about getting a prospect’s contact details, but the prospect ignores their phone calls and emails.
And once again, it’s not the prospect’s fault. It’s the salesperson’s fault.
The salesperson did not create that initial spark. They didn’t give the prospect a reason to be excited or intrigued. Instead, they just went through the motions, spewing out the same tired pitch as everyone else.
And just like with dating, in sales, one engaged and interested prospect is worth more than a hundred indifferent ones. It’s all about making that genuine connection.
So remember…. quality over quantity. That’s the name of the game, whether you’re chatting up a dame or closing a sale.
The same applies to email marketing.
Those bragging about their high click-through rates are most likely guilty of chasing “quantity over quality.”
I ask you, what good is a bunch of chicks, I mean clicks on your links if the subscribers only clicked out of curiosity and not a genuine desire to buy, huh?
I rest my case.
Now, wanna hear something interesting?
I believe the word you’re looking for is “Yes,” Freckles.
Listen, not all but a good chunk of the skills, techniques, and, more importantly, the mindset required to pick up women translate to sales and email copywriting.
It’s true.
To rattle off a few: there’s showing no neediness, getting inside their heads, frame control, light-heartedness, storytelling, and confidence.
Of course, there are many, many more.
If you want 24 more ways to persuade and influence prospects so they never flake on you or ignore your calls or email follow-up, then you might wanna check this out:
https://kelvindorsey.com/24-laws-sales-page-2/
Your friend,
Kelvin
Email Marketing Maverick
