Dear subscriber,
Here’s some chow for thought:
Persuasion is like a tool.
And just like any tool, it can be used for good or evil.
Take a knife, for example, it can save a life in surgery or end one in a back alley.
I bring this up because the June issue dives into a tale of a man who wielded persuasion like a weapon, fulfilling his every greedy whim with no regard for the law.
Not exactly a bedtime story.
But hey, that’s not to say there aren’t lessons to be learned from it.
In fact, there are sales and marketing tricks aplenty from that one story alone.
Below will give you a very good idea of what’s inside this issue.
*A crude (but effective) 2-step sales method used by a man people say was the finance genius behind a century of Wall Street scandals. (Obviously, use this ethically. – page 8)
*A wonderfully simple (yet overlooked by almost everyone) way to get paid several times more for the work you’re currently doing right now! – page 8
*Two of the easiest, simplest, and quickest ways to instantly create more profits in your business. (One way is to raise your prices, the other way is just as simple but is far more profitable. See page 9)
*4 insights into human nature you probably already know but even more likely aren’t capitalizing on in your sales and marketing messages. (Plus, real-world examples of how to take advantage of them in a business context. – page 9)
*Enzo Ferrari’s sneaky sales pitch he used on wealthy tourists who visited his factory wanting to buy one of his cars. (This shrewd pitch instantly elevated the status and prestige of his cars and made people want them even more. This can be adapted to suit most other products regardless of the industry. – page 10)
*Charlie Munger’s guide to effective leadership. (If you want to know the real secret to get the best performance from your employees or team regardless of how lazy or unmotivated they are currently, carefully read pages 11-12)
*Charlie Munger’s ingenious method of getting people to fall in line without ever saying a word. No pep talks, no scolding, just pure silent persuasion. (Get the full scoop on pages 11-12)
*How to gain the upper hand on your competition by operating like a historian. (I know this sounds a little bizarre, but this is exactly what most of the world’s top entrepreneurs, athletes, musicians, and actors do. Here’s how it works… – page 11)
*A silent, under-the-radar profit killer that’s likely lurking inside your business. This insidious and hard-to-spot profit killer is perhaps the #1 problem faced by brick-and-mortar and online businesses alike. (Once identified and fixed, you should see an almost immediate improvement in sales and profits.)
*What Amazon does better than almost every other e-commerce business on the planet, and how you can start doing this in your business, too. (Will it work for brick-and-mortar businesses too? Yes! – page 15)
If you don’t want to miss out, scoot here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
