“Ah, the patter of little feet around the house. There’s nothing like having a midget for a butler.” ~ W.C. Fields
Dear subscriber,
One of my favorite W.C. Field quotes is rather insightful.
It’s this:
To make a regular person laugh, you just have to dress as an old woman and fall down a manhole cover, but… to make a comedian laugh, it has to really be an old woman.
And so it goes with selling.
To get a regular person to buy, you just have to show them that the value of your product is worth the price, but… to sell to a skeptic, more is required.
This brings me to the September issue.
Inside this issue, there’s a real-life example of how to sell to the skeptic. Now, when selling, there are three types of skeptics: (1) the objection-riddled (2) the fence sitters, and (3) the doubters.
Well, starting on page 11, you’ll learn a powerful sales technique that, when done correctly, of course, works almost like magic when selling to the skeptic. Plus, you’ll learn an effective way to overcome any price objections. Price shoppers won’t be a problem once you learn this method. If you sell high-ticket products, this could be one of the most valuable sales lessons you ever learn.
Here’s a reminder of what’s inside this issue:
*The very first thing you should do in the opening of any sales or marketing message when addressing cold traffic or an audience that doesn’t know you from a can of paint. (This has nothing to do with grabbing their attention. Of course, you must grab attention, but this is just as important. Details on page 10)
*A totally counterintuitive way to respond to a prospect who tells you something you know is flat-out wrong. (This response may seem strange to you, but it’s the way to do it if you want to win them over and ultimately persuade them. – page 10)
*Perhaps the single most effective way to persuade someone ever invented. (I know I always say storytelling is the most effective way to persuade some, and it may very well be… however, this method is just as effective, in my experience. Plus, I give a neat example of how to do it. – page 11)
*Why effective selling is like house training a puppy. (And… how this weird but eye-opening look into sales can help you sell with more influence, confidence, and persuasion. – page 11)
*Why copywriters (and salespeople) who use product benefits as their main selling strategy are amateurs. (And, what the pros do instead. This may be the most valuable tip in this entire issue. – page 11)
*Californian air conditioning salesman’s secret to selling high-end air conditioning systems like hotcakes. (This clever AC salesman is selling AC systems that are 3x more expensive than the industry average, and yet he’s able to effortlessly overcome every price objection with his powerful sales secret. (Good news: his sales secret will work for almost any product or service in any industry. – page 11)
*A quick crash course in pre-framing your sales messages so they are far more likely to be believed, accepted, and acted on.
*Saul Goodman’s guide to persuading with storytelling.
***Not long before this issue becomes unavailable. So, if you want it… you better beat feet here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
