Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Cold, Hard Business Truths From a Make-Believe Character

Recently, I’ve been watching a TV series called Billions.

It’s basically about a U.S. attorney who tries to take down a billionaire hedge fund king named Bobby Axelrod.

It’s a real high-stakes “predator vs prey” type of show.

I love it.

Well anyway, in the last episode I watched, Bobby’s wife, Lara, tries her hand at big business. She has started a business in the healthcare space and wants to take her business to the next level, but she doesn’t want to use the family money. In other words, she wants to prove to her husband that she can succeed without his money.

Thus, she decides to go down the capital raise route.

She goes to her first capital raise meeting.

The meeting goes tits-up.

“Well, I tried to tell you,” Bobby says later. “You weren’t ready, but you wouldn’t hear it from me.” (Sounds like me talking to some of my subscribers)

Lara, who’s now gutted, asks why he feels that way.

Bobby pulls no punches in his reply.

Here’s what he tells her:

“What is it you do that you’re the best in the world at? You offer a service you didn’t invent, a formula you didn’t invent, a delivery method you didn’t invent. Nothing about what you do is patentable or a unique user experience. You haven’t identified an isolated market segment, haven’t truly branded your concept. You need me to go on?”

Now, this is where I normally segue into some type of sales or business lesson.

But not today.

Why?

Well, the way I see it, Bobby’s reply has more than enough food for thought. Look, if you can’t get any value from Bobby’s reply, you are probably beyond all hope.

But you’re not, are you?

No. I bet you’re already musing on the business truths Bobby (or more accurately, the screenwriter) so brilliantly articulated.

I know I am.

I’m out.

Kelvin

Email Marketing Maverick

P.S. One of the most powerful (and simple) things I teach in my Email Playbook is the “ABG” secret to maximizing your email profits. This “ABG” secret is where most brick-and-mortar businesses completely fall down. Even online businesses are pitiful at this. Once you apply the “ABG” secret to your business, it’s only a matter of time before your sales will shoot through the roof.

P.S.S. Need to improve your copywriting? This is sure to help:

The 10 Minute Copywriting Speed Course

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

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FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

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Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

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