Dear subscriber,
Not long ago…
I was chatting with this dude in his late thirties who works at a digital marketing agency.
Naturally, we start jawing about marketing.
And this is where the guy lost me. And I don’t mean he was talking over my head with complex marketing talk.
Oh no!
I’m saying, right then and there, I lost a tad bit of respect for this guy.
Here’s why:
When I asked him his thoughts on David Ogilvy, he stared at me like I was asking his opinion of my third cousin Steve.
This guy was in the dark about David Ogilvy!
Can you believe that?
Working in a marketing agency and not knowing who David Ogilvy is like working at Disneyland and not knowing who Walt Disney is.
Listen, if you are in marketing, copywriting, sales, or I dare say even a business owner, and you don’t know who David Ogilvy is, shame on you.
But folks who work at an advertising agency and haven’t studied Ogilvy, well, email decorum dictates that I can’t call them dumbasses, so I’ll go with severely misguided.
Hear me:
Ogilvy, dubbed The Father of Advertising, was one of the few guys who really “got it!” Ogilvy had a David Copperfield-like flair for the dramatic and also possessed the cold hard logic of Milton Friedman. He understood that your marketing messages must seep deep into people’s psychology, and deep into their hearts. Not only that, but he knew you had to deliver it in a clear and logical way.
Not the easiest of things to pull off.
But that’s what it takes.
Now, Ogilvy, he made waves, sure. But let’s not put him on Mount Olympus of persuasion and influence, okay?
You see, the real grandaddy of persuasion and influence was a wordsmith extraordinaire who was spinning persuasive yarns and working his magic over 2,000 years ago. This man had an entire city hanging on his every word at the local pubs. They called this bloke Aristotle.
Somehow this guy came up with an actual formula for persuasion.
How about that?
Yet, shockingly, as old as it is, Aristotle’s persuasion formula remains a mystery to most people. Even many of the pros are befuddled by it.
But once you get Aristotle’s formula down, well hell… it’s almost like having direct access to your prospect’s “buyer switch” that you can easily flip on at will.
Well, that’s where this: https://kelvindorsey.com/cop-2/ book comes in.
This book will give you the exact formula to do just that.
Your friend,
Kelvin
Email marketing Maverick
