Dear subscriber,
There was a time when being old was considered a good thing.
Old folks were honored, trusted, and respected. They were seen as the wise sage on top of a mountain.
But that’s all changed.
Now that old wise sage on top of the mountain is nothing but a crazy cook who’s last their way.
Nowadays, old folks can’t catch a break. If they’re not being made fun of or belittled, they are pitied.
Even baby boomers are at the butt of most jokes today.
Is this a simple case of ageism?
Yup.
But I can’t cast stones.
I too am ageist.
However, my ageism runs the other way. That’s right, I’m on team Old Folks.
And if you were honest, you’d admit it:
Young People Suck!
Truly.
But, Kelvin, don’t you have three young teenagers?
Correct!
And that’s why I feel qualified to say it.
What can I say, I’m old at heart.
I’ve always been that way.
Even when I was a young child, I was reading books on philosophy, collecting stamps, and listening to Miles Davis and Little Richard.
Now listen up:
We live in a world today where style is everything and substance is shunned. Talk to someone under 35 about philosophy, the wisdom of the ages, or history, and they’ll give you that, “Oh, that’s so last century” eye-roll as they scroll TikTok.
Hmm, I get the feeling you’re not on my page here.
Well, perhaps the following will get you on team Old Folks.
Here are some solid reasons why old folks are just better people.
Why Old Folks Are Just Better:
*You can have a conversation with an old person. In other words, they will look at you while you’re talking without checking their phones every few seconds. Yup, back in the day, they had this thing called “listening”. How bout that, huh?
*Old folks are not glued to social media. Sure, some of them have recently discovered Facebook, but generally speaking, they are not stuck in the social media echo chambers like young people are.
*Old folks think the world has lost its mind. Yup, call these old folks crazy, but they seem to think that a man is a man, and a woman is a woman. And they can explain to you the definition of a woman! Oh, and there’s this: They actually believe the world is round! And get this: Some of them even believe there are only two genders – not 127.
Ah, whatever.
I’m done ranting.
Now, I will stick up for young folks on one issue: their attention spans.
Many experts will say young people have poor attention spans.
I’m not buying that. I see my kids devour movies and sit in front of their computers for hours and hours binge-watch their favorite TV shows. My eldest daughter watches reruns of The Gilmore Girls over and over. No lack of attention span to be seen. She also studies for hours on end.
My point here:
It’s not so much that people’s attention spans have decreased as it is that the standard for entertainment has risen.
What once captured someone’s attention will not capture their attention in 2024.
Understand this:
Back in the day, families would huddle around the radio like it was the campfire of entertainment. You’d have some old geezer rambling on about shoveling snow from his driveway, and that was the highlight of the evening!
In 2024 we have people walking around with virtual reality goggles.
What does all this mean for the writer and online marketer?
Simple:
If you’re trying to wrangle attention in this crazy circus we call online, then you gotta decode the human psyche. It’s not just about the initial grab of attention. No. You’ve gotta be the puppeteer, pulling the strings to keep them hooked.
You gotta be a blend – part shrink, part pitchman, part buddy, part consultant, and throw in a dash of showbiz for good measure.
It’s a tricky tango, my compadre, but one that’s possible with a sharp mind and some skill honing.
To that end, I have filled the February issue to help you do just that.
But don’t think it contains any Papa Maverick fairy dust. You still gotta use what the good Lord put in that big melon of yours, Freckles.
Well anyway, if you’re sick of being an outsider and missing out on these premium monthly issues, then do your due diligence here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
