Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Do You Like Phil Collins?

“Do you like Phil Collins?” ~ Patrick Bateman (American Psycho)

Dear subscriber,

I’m not ashamed to admit, I’m a big Phil Collins fan.

People don’t realize how ridiculously talented this guy is.

When it comes to sheer musical talent, Phil Collins is painting with a full set of oils while everyone else is busy doodling with crayons.

Now, many of you music fans probably know that Phil Collins replaced Peter Gabriel as Genesis’s lead singer.

Well, Collins becoming Genesis’s lead singer was like the GFC – nobody saw it coming.

Here’s the story:

In 1975, Genesis was having in-house trouble. After months of heated argufy, Peter Gabriel took his 8-ball and went home.

Not wanting to kill off the band, the remaining members quickly started looking for a new lead singer.

Oh, by the way, dear subscriber, this little-known story contains a doozy of a lesson. I will reveal that lesson on the B side, okay?

Now, below is a transcript from a Phil Collins interview in 1977. It is Phil dishing on those Genesis audition singers.

Check it out:

Phil: So, we put an ad in the paper, Genesis – tight group – want singer. We got about 400 replies with tapes and records of people singing along to our records. We sifted them all out and got down to a shortlist of 30 singers.

Journo: Did anyone come close?

Phil: Not really. Actually, it was quite depressing. We’d be rehearsing for about six weeks or something like that, and every Monday we’d have about five or six singers to rehearse. They’d come down to the studio, I would teach them the songs and vocals. They’d sing, we would say ‘thank you, we’ll keep you in mind’, you know? We got one guy who we thought could cut it, but when it came to recording, it just didn’t work. Long story short, the band sat down and said, ‘Ya know, Phil, we were pretty impressed with your singing when you were helping those singers, why don’t you become our singer?!?’

And the rest is history.

***

The moral of the story?

Often, waaaay more often than you’d expect, the answer to your problem is…

… Right Under Your Schnoz!

We are too quick to look for outside resources without even looking at the assets we’re sitting on.

It’s just human nature.

Chances are, you already possess the knowledge, know the person, or have the resources; you’re just not seeing it!

And if you’re a businessperson, an online marketer, a copywriter, or a salesperson reading this on your phone, sometimes the solution to your problem is right under your nose – literally!

Looky here: https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

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