Dear subscriber,
The great philosopher Bret Michaels made the following poetic observation:
“Every rose has its thorn.”
Well, believe it or not, almost one-third of the June issue is dedicated to discussing this truism.
More specifically, it’s about how to make sales from your product or service’s thorns (flaws) and not just its roses (obvious benefits and features)
A counterintuitive way to make sales, indeed. But a shockingly effective one.
Oh, and by the way, this is your last and FINAL chance to grab this issue.
For those who want a complete summary of what’s inside this issue, looky here:
A Complete Summary of What’s Inside:
*The “151-day” audit. This sobering self-evaluation section on page 1 will either make you glad or mad. (Either way, I believe it will light a fire under your derriere. It takes about 30 seconds to do. – page 1)
*Perhaps the most boring lesson on personal development you’ll ever read. (That’s the downside. Here’s the upside: I doubt you’ll ever read one that’s more effective. – pages 1-2)
*The loser’s guide to losing BIG time. This is a 100% foolproof method to becoming a pathetic loser who people truly pity. (The good news? Simply do the opposite of what’s explained on page 2 and you can’t help but become successful. It’s almost impossible.)
*A “how-many-times-do-I-have-to-say-it?” marketing tip. Yes, this one’s something you’ve probably heard me teach, many, many times before. (Yes, I’m a broken record about this. There’s a good reason for that – this thing I keep trying to pound into peoples’ heads is tremendously powerful, and yet hardly anyone does this. The mind boggles. – page 3)
*The case for putting your worst foot forward. (Works especially well in business, job interviews, sales and marketing messages, and it can also work wonders in your romantic life. See this counter-intuitive lesson on page 3)
*A righteous way to “hijack” your customers’ brain chemistry so they have a strong desire to tune into your sales and marketing messages, even if they’re fully aware that you’re about to pitch them. – page 4)
*6 character traits that prospects find endearing and completely charming. Getting your prospects to quickly like you is a huge advantage in the sales game. If you can display these simple (but overlooked by most salespeople) character traits listed on page 3, you’ll be sittin’ pretty.
*How to charm the socks off people even if you have no sense of humor, and you have the personality of a can of tuna. (Believe it or not, there are some simple ways to endear yourself to people that work so well… you’ll fare better than highly charismatic folks who don’t do these things mentioned on page 3.)
Last chance to grab this issue. You can do that here: https://kelvindorsey.com/mavericks-inner-circle/
***
*A powerful two-punch marketing combo (used by a frustrated used car salesman who was desperate to sell a shitbox car nobody wanted) that, if done well, can even sell products nobody wants! (The said used car salesman used this ridiculously effective two-punch marketing technique to sell a rusted-out car that had been sitting on the lot for months on end. He wrote a simple ad (using this two-punch marketing combo), slapped it on Facebook, and sold it within hours of the ad going live, plus… he got the exact price he wanted. Full details on pages 4-5
*5 laughably (literally) effective advertisements that all contain perhaps the two most powerful elements in all of marketing. (If you can use these two elements in your sales and marketing messages, you’ll get more attention, more engagement, more word of mouth, and probably a bunch more sales.)
*An outrageously funny (and very effective) advertisement (used by a gentleman’s club in Thailand) that contains two of the most potent elements in all of marketing. (And, it can work just as well, in not better, for “normal” run-of-the-mill businesses. Not gonna lie, it takes some cojones to do this. But if you’re game, you’ll see how very effective this technique can be. – page 4)
*A clever way to market your business to English-speaking people when English is not your native language. (This was used brilliantly by a Thai restaurant owner who could barely speak a word of English. – page 5)
*A shrew psychological trick used by an Iowa strip club that helped remove the stigma or guilt some men feel when going to a strip club. (Here’s how you can use this clever psychological trick for your business… – page 5
***
*A “5-word phrase” (made popular by an iconic 80s hair metal band) that reveals a life truth that, if acknowledged by marketers and salespeople in their sales and marketing messages, can build ridiculous amounts of trust and goodwill with your market.
*A “2-minute fast-action plan” for writing highly credible and believable sales copy. – page 7
*A high-stakes poker player’s big secret that helps him win big money… and win it easily. This is something not even many of the pros are aware of. (Ah, so what? How’s that gonna help you? Listen, this poker player’s secret can be applied directly to sales and marketing. Full scoop on page 14)
*A dignified way to use a controversial playboy’s mindset to help sell more of your product or service. – page 15
***
*A hidden sales secret from the movie The Silence of The Lambs. (I doubt fewer than 1 in 1,000 salespeople would ever spot this sales secret even if they watched this particular scene over and over. To be fair, it is very subtle… and very powerful. – page 16)
*Agatha Christie’s “6-word sentence” (from her The Murder of Roger Ackroyd) that reveals a BIG secret to getting subscribers highly engaged and almost addicted to reading your promotional emails. – page 17
*A completely irrational, illogical, and nonsensical marketing secret that can send your readership or audience’s engagement level through the roof! (For some reason, people can’t resist consuming your content when you do this in your marketing messages. See what this is on page 17)
* From prison walls to corporate walls: The amazing story of how a known felon landed a prestigious job in corporate America. They knew he was a convicted felon. He was competing against other candidates who were far more qualified and experienced. But by the end of his interview, he had them eating out of his hand. (Here’s how you can use the felon’s persuasion secret to sell more of your product or service even if your product isn’t as good as your competitors. – starts on page 8)
***
*A quickie crash course on how to turn product flaws into red-hot reasons to buy! (No product or service is perfect, not even yours, Freckles. So, here’s how to turn those negatives into more sales! – pages 10-11)
*A little-known (but brilliant) business consultant’s secret to turning product flaws into product benefits. Nobody told this guy that you can’t polish a turd. (This guy loves finding sucky (turd) products and services so he can tweak their sales and marketing messages. After he’s put his special spin on the marketing and sales message, more times than not, they start selling like hotcakes. Here’s his secret… pages 11-12)
*A dumbarse way most freelance copywriters go about looking for clients. (Here’s a far more effective method… page 13)
*The “In Love With a Married Woman” marketing lesson. (This reveals one of the biggest mistakes made by online marketers who create their own products and courses. – page 14)
If you want this issue, you must act RIGHT now! Bolt here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
