“It’s mind-altering when you slip into someone else’s shoes. That’s psychedelic, man“. ~ Bryan Cranston
Kelvin’s Elucidation:
There’s no denying that a major factor to Breaking Bad’s success is due to Bryan Cranston’s chillingly good acting in playing Walter White.
A great actor like Bryan Cranston has mastered the ability to put himself entirely into the shoes of another personality.
Bryan completely disassociated himself and inhabited someone else’s identity – Walter White.
To the degree that an actor does this, is the degree of success they will have in giving an authentic and powerful performance.
And to the degree an audience will “buy it”.
And email marketing is no different to acting, my little marketing crony.
How?
Just trust me, okay?
Alright, alright, if you must know, here’s how:
To the degree a marketer puts themselves into their customer’s shoes, is the degree of success they will have in giving an authentic and powerful sales-pitch.
And to the degree your customers will buy!
Kelvin Dorsey ~ Email Marketing Maverick
Say my name.
Email Marketing Maverick.
You’re damn right it is.
