“I used to play piano by ear, but now I use my hands.” ~ Steven Wright
Dear subscriber,
A favorite quote of mine is from the great American football coach Vince Lombardi.
He once yelled this:
PRACTICE DOES NOT MAKE PERFECT. PERFECT PRACTICE MAKES PERFECT!!!
Agreed.
Think about it.
What happens if you practice something the wrong way?
It’s simple:
You get really good at doing it the wrong way.
No good.
Now, below is another quote I like. It’s from an old English dame you’ve probably heard about.
“Amateurs practice till they get it right; professionals practice till they can’t get it wrong.” ~ Julie Andrews
I know I’ve told the following story a million times, but I don’t care; it’s the best example of said quote.
Here’s that over-told story for the million and oneth time.
Back in Larry Bird’s heyday, he was shooting a commercial (I think it was for McDonalds) and he was told to shoot from the free throw. However, they wanted him to miss the shot on purpose. Easy right? Nope! Legend has it that it took him at least 10 shots to actually miss!
That’s muscle memory of the highest order.
You know, come to think of it, if I, Papa Maverick, was asked to write a crappy promotional email, I don’t think I could. I’ve written all the crappy ones out of me. How? Through quantity. Yes, the way to “quality” is through “quantity”. You know, I bet if you put a gun to Jiro Ono’s head ( Jiro Ono is considered to be the best sushi chef in the world) and ordered him to cook a lousy sushi roll, he wouldn’t be able to.
OK. You get the idea.
Now, the above two quotes contain two important qualities needed for success at your craft:
(1) effectiveness, and (2) depth of mastery
Now, let’s relate all this to persuasion and negotiation, shall we?
Listen, you must be effective, and you must have some level of mastery regarding persuasion and influence. One intelligent thing to do before going into a business negotiation or whenever you’re trying to get someone to do you a favor or persuade them to take a particular action is this:
Plan What You’re
Going To Say!
Obvious?
Of course!
Even knuckle-dragging, slack-jawed mouth breathers know to do this.
But if all you do is plan what you’re going to say, you aren’t doing anything that the average jack-arse isn’t doing, right? So, if you want to put this (planning what you’re about to say) on steroids, you should use the “MR” technique. The MR method will help you create a persuasive message that contains tight logic, objection overcomers, and strong emotional appeal. Not a foolproof method by any means.
This one’s nuanced, and the results will vary.
But make no mistake, the “MR” technique (taught on page 16 of the Jan issue) can give you a huge advantage when it comes to persuading people.
Speaking of gaining advantages.
You might wanna check out what else is inside the January issue.
If you’re interested… read on.
Inside The January Issue:
*What “hunter’s eyes” is, and how to use this little-known eye contact technique to seize people’s attention. – page 22
*Sneaky (and very powerful) non-verbal persuasion secrets nobody told you about. – page 22
*The “Humor Trojan Horse” method for putting someone completely at ease while effortlessly slipping in your point so it’s far more likely to be accepted by the person you’re trying to influence. This one’s probably the most used tool in my persuasion toolbox. (Plus, I give a shining example of it from a popular TV crime drama from the early 2000s.)
*A top-notch masterclass in how to deal with high-status and difficult personalities. – pages 19-24
*A clever “4-word phrase” that’s damn-near impossible to ignore. If you want to make sure your audience doesn’t drift off or lose focus, throw in this 4-word phrase and you’ll keep them engaged even if they aren’t really interested. – page 23
*The drooling idiot’s guide to quantum physics. – page 26
*Papa Maverick’s caveman simple “3-step email copywriting” method. (I use this in almost every email. – page 25)
*A shrewd way to get people to reveal their true intentions and character. (This technique is used by FBI interrogators, savvy high-stakes business negotiators, and a few in-the-know poker players. Here’s how it works… – page 25)
***These premium monthly issues are for inner circle members only.
To see how that all works, visit here: https://kelvindorsey.com/mavericks-inner-circle/
But I wouldn’t la-di-da over there, this issue drops soon!
Your friend,
Kelvin
Email Marketing Maverick
