Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Even Knuckle-Dragging, Slack-Jawed Mouth Breathers Know to Do This

“I used to play piano by ear, but now I use my hands.” ~ Steven Wright

Dear subscriber,

A favorite quote of mine is from the great American football coach Vince Lombardi.

He once yelled this:

PRACTICE DOES NOT MAKE PERFECT. PERFECT PRACTICE MAKES PERFECT!!!

Agreed.

Think about it.

What happens if you practice something the wrong way?

It’s simple:

You get really good at doing it the wrong way.

No good.

Now, below is another quote I like. It’s from an old English dame you’ve probably heard about.

“Amateurs practice till they get it right; professionals practice till they can’t get it wrong.” ~ Julie Andrews

I know I’ve told the following story a million times, but I don’t care; it’s the best example of said quote.

Here’s that over-told story for the million and oneth time.

Back in Larry Bird’s heyday, he was shooting a commercial (I think it was for McDonalds) and he was told to shoot from the free throw. However, they wanted him to miss the shot on purpose. Easy right? Nope! Legend has it that it took him at least 10 shots to actually miss!

That’s muscle memory of the highest order.

You know, come to think of it, if I, Papa Maverick, was asked to write a crappy promotional email, I don’t think I could. I’ve written all the crappy ones out of me. How? Through quantity. Yes, the way to “quality” is through “quantity”. You know, I bet if you put a gun to Jiro Ono’s head ( Jiro Ono is considered to be the best sushi chef in the world) and ordered him to cook a lousy sushi roll, he wouldn’t be able to.

OK. You get the idea.

Now, the above two quotes contain two important qualities needed for success at your craft:

(1) effectiveness, and (2) depth of mastery

Now, let’s relate all this to persuasion and negotiation, shall we?

Listen, you must be effective, and you must have some level of mastery regarding persuasion and influence. One intelligent thing to do before going into a business negotiation or whenever you’re trying to get someone to do you a favor or persuade them to take a particular action is this:

Plan What You’re
Going To Say!

Obvious?

Of course!

Even knuckle-dragging, slack-jawed mouth breathers know to do this.

But if all you do is plan what you’re going to say, you aren’t doing anything that the average jack-arse isn’t doing, right? So, if you want to put this (planning what you’re about to say) on steroids, you should use the “MR” technique. The MR method will help you create a persuasive message that contains tight logic, objection overcomers, and strong emotional appeal. Not a foolproof method by any means.

This one’s nuanced, and the results will vary.

But make no mistake, the “MR” technique (taught on page 16 of the Jan issue) can give you a huge advantage when it comes to persuading people.

Speaking of gaining advantages.

You might wanna check out what else is inside the January issue.

If you’re interested… read on.

Inside The January Issue:

*What “hunter’s eyes” is, and how to use this little-known eye contact technique to seize people’s attention. – page 22

*Sneaky (and very powerful) non-verbal persuasion secrets nobody told you about. – page 22

*The “Humor Trojan Horse” method for putting someone completely at ease while effortlessly slipping in your point so it’s far more likely to be accepted by the person you’re trying to influence. This one’s probably the most used tool in my persuasion toolbox. (Plus, I give a shining example of it from a popular TV crime drama from the early 2000s.)

*A top-notch masterclass in how to deal with high-status and difficult personalities. – pages 19-24

*A clever “4-word phrase” that’s damn-near impossible to ignore. If you want to make sure your audience doesn’t drift off or lose focus, throw in this 4-word phrase and you’ll keep them engaged even if they aren’t really interested. – page 23

*The drooling idiot’s guide to quantum physics. – page 26

*Papa Maverick’s caveman simple “3-step email copywriting” method. (I use this in almost every email. – page 25)

*A shrewd way to get people to reveal their true intentions and character. (This technique is used by FBI interrogators, savvy high-stakes business negotiators, and a few in-the-know poker players. Here’s how it works… – page 25)

***These premium monthly issues are for inner circle members only.

To see how that all works, visit here: https://kelvindorsey.com/mavericks-inner-circle/

But I wouldn’t la-di-da over there, this issue drops soon!

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

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"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

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