A Filthy Dirty Copywriting Lesson

Let’s talk about headlines.

Listen:

There’s a saying that goes “You can’t polish a turd, but you can roll it in glitter.”

Well, most headlines you see are just that – a turd rolled in glitter.

Now, cast your keekers over the following headline:

Thrilling And Amazing Travel Tips

Now that, dear subscriber, is an example of a “turd rolled in glitter” headline.

Okay, watch what happens to that headline when you take away the glitter.

Check it out:

WITH glitter: Amazing And Thrilling Travel Tips

WITHOUT the glitter: Travel Tips

See?

We exposed that headline for what it really is – a big, fat turd!

Listen, if you have to stuff your headline full of adjectives to make it sound compelling, you have a piss- poor headline, ok?

Now hear me:

The biggest problem with most headlines is that they just aren’t saying anything novel, new or inherently interesting. Advertising is all about coming up with new ideas, fresh ways of saying something, new angles, and revealing fascinating truths.

You see, if you have something compelling to say, you don’t need to dress it up. As they say in the music business, if an ideas killer, you don’t need filler.

But Kelvin, I have trouble coming up with compelling ideas.

Well, I have one thing to say to you: welcome to the club, Chino.

What, did you think great headlines just flow out of me like lies from a politician’s mouth?

Not so.

I struggle to come up with compelling ideas too.

However, I don’t struggle for long.

Why?

Cuz I’ve got a Headline Swipe File.

A Headline Swipe File is the dirty-little-secret to effortlessly pumping out world-class headlines that flat-out work!

And now…you can get your hands on it too.

Who exactly is this Headline Swipe File for?

It is for those WHO:

When coming up with headlines, feel as frustrated as a guy with OCD who works at a doorknob factory.
Want to get their greedy little hands on 400 (plus some) headlines (to use as templates) that are hotter than a goat’s butt in a pepper-patch.
Are currently writing headlines that read like the back of a medicine bottle.
Have ads that are clicked less than John Goodman’s seatbelt.
Want their subject lines, blog posts, and ads to stand out like a Christmas tree in July.
Want to skyrocket their email opens, blog posts, readership, click-throughs, and ultimately…their sales.

If you’re interested in getting my Swipe File, then travel here: Headline Swipe File

Peace.

Kelvin

Email Marketing Maverick

P.S. I will be creating two new products. One will be a copywriting product, the other will be a product on how to get attention and keep attention. If you can’t get attention and keep attention as a marketer, you’re screwed. I’ll be honest with you. I dunno which one to start first. I’m leaning more towards the latter product.

I’m curious to know what product you’d be more interested in. Let me know, would you?

Thanks.

P.S.S. Need to improve your copywriting? This is sure to help:

The 10 Minute Copywriting Speed Course

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