Dear subscriber,
A few months back, I started watching a TV series called Goliath.
To explain it in one sentence, it’s a legal drama that pits this washed-up lawyer, played by Billy Bob Thornton, against these big, bad corporate giants.
Well anyhow, after a few episodes, I was hooked.
I then discovered this show has four seasons, so I was elated. That meant I had my TV viewing sorted for the next month or two.
Perfect.
Except it didn’t work out that way.
I shall explain.
I absolutely loved seasons 1 and 2. I flew through them like Doogie Howser flew through high school, and then I get to season 3.
After just two episodes of season 3, I was about as confused as a goat on astroturf. It was like I was watching a completely different TV show. Not only was its storyline confusing, but it was trippy as hell. It was as if the writers had written it while taking magic mushrooms. To say it was bizarre is like saying Courtney Love is just a little free-spirited.
Well, I can’t be the only one who thinks season 3 is complete dog crap, I says to myself.
So I do a little research online.
And guess what?
I wasn’t the only one.
Turns out, almost everyone hated season three.
How does that happen? How does the quality of a TV show just fall off a cliff like that?
Well, it’s actually very simple, dear subscriber.
You see, seasons 1 and 2 were written by the brilliant David E. Kelley and Jonathan Shapiro. And then the showrunner, in his immeasurable cleverness, hired different writers for season 3.
Can you believe that?
That’s like benching Jordan and Pippen in the fourth quarter and replacing them with a couple of bench warmers.
Not even the great Billy Bob Thornton’s acting chops could save the show.
Isn’t that interesting?
The world’s greatest actors can’t redeem a bad script. Now, I don’t know what they paid these show writers, but it turns out it cost them far more than they could have ever imagined.
The moral of this seemingly insignificant story?
This:
Bad Writing is More Costly
Than You Think!
Let’s translate the simple little concept to copywriting, shall we?
Excellent.
Now, many small-minded business folks foolishly skimp on copywriting. They think they’re saving money by hiring an affordable copywriter.
They will scoff at a world-class copywriter who charges $20 grand for one sales page, and instead, they opt for the copywriter who charges $1 grand for the same job.
Now, stick with me, Freckles, I’m heading somewhere here.
Okay now, let’s say you hired a world-class copywriter and paid them 20 grand. And let’s say you also paid the cheaper copywriting (one grand ) just to compare the two copywriters.
Now, let’s say that the world-class copywriter’s copy dragged in $100, 000 dollars in sales, and the cheaper copywriter’s copy pulled in zero orders.
Which copywriter cost you the most?
That’s right, the cheaper copywriter cost you more. In truth, the world-class copywriter didn’t cost you anything. In fact, you made money hiring the world-class copywriter. More times than not, hiring a top copywriter will not be an expense but rather… the best investment you ever make!
But don’t think for a second that a top-notch copywriter will take on any old job. For starters, they’ll wanna know if you have a proven offer.
But I digress.
The point I want to hammer into your skull is this:
The Most Costly Copywriting of All Is
Copywriting That Doesn’t Convert!
Now, imagine if you suddenly had 24 proven ways that can help any piece of copywriting convert prospects into customers.
That would be nice, wouldn’t it?
Well, there’s no need to imagine, because these 24 proven conversion boosters have been packed together in one book and it’s available today.
But don’t assume it’s cheap.
As the Stella Artois beer commercial used to say… it’s reassuringly expensive!
If you’re interested, you can see it here: https://kelvindorsey.com/24-laws-sales-page-2/
Your friend,
Kelvin
Email Marketing Maverick
