Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Giggling Babies and Bloodthirsty Warlords

“An action committed in anger is doomed to failure.” ~ Genghis Khan

Dear subscriber,

An insightful Genghis Khan quote, wouldn’t you say?

To conquer half the known world and leave a trail of enemies in your wake, you’d picture a guy with steam coming out of his ears, teeth clenched, out for blood and revenge!

But no.

Apparently, Genghis Khan was more like, “Okay, guys, let’s go conquer some stuff, but let’s keep it chill, alright?” It’s like he had a “Zen Conqueror” thing going on.

In fact, Genghis Khan was so unemotional and so calculated that in between his conquests, he took time to scheme up new warfare tactics (tactics that even today’s generals still use), invent the first postal system, and improve foreign trade.

And here’s something else many people don’t know about this genocidal maniac: the man had a soft spot for musicians and scribes.

True.

Khan decreed that all musicians and scribes of conquered lands be spared. I mean, why kill off the free entertainment? If you were to burn down an enemy’s house, why not take their TVs and stereo system before setting it alight?

That’s right, the bloodthirsty warlord liked his music and poverty. In other words, Khan was a fan of entertainment.

You know, like…

… EVERY Single Person Who Has
Ever Lived, Lives Now, and Will Live!

Yep, from a sweet, innocent baby giggling at someone doing the old “peek-a-boo!” schtick, to a tyrannical warlord tapping their toes to a flute player’s tune, we ALL like to be entertained.

I know saying that people like to be entertained is hardly a Nobel Prize-winning discovery, but I’ll tell you this:

If you read the average promotional email, blog post, eBook, sales page, or whatever piece of content, you would think that the idea of entertaining your audience is a new concept!

Hey, I’ll let you in on a little secret:

If your online content doesn’t entertain people, you will struggle to build an audience. And if you struggle to build an audience, you will struggle to make consistent sales.

Overstatements?

Perhaps.

But know this: I have never had a customer complain that my content was too entertaining!

Now, I get it. Not everyone is naturally charismatic or charming. But the truth is, you can be as plain as a vanilla ice cream cone or as average as a Tuesday afternoon, and you can still be entertaining. There’s a little trick, a “hack”, if you want to call it that. And guess what? It’s something you should all be doing, whether you’re a born entertainer or just, well… born!

But if you are naturally entertaining and add this little hack or secret method, you will be cooking on all four burners.

I teach this in my Email Playbook. In fact, I pretty much give away every damn thing I know about email copywriting in that playbook. That’s why the book is so damn big and costs me a small fortune in shipping costs.

But I do it all for you, dear subscriber.

I know, I know, I’m kind to a fault.

For more info on the Playbook…

Just go here: https://kelvindorsey.com/email-mavericks-playbook/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

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