“An action committed in anger is doomed to failure.” ~ Genghis Khan
Dear subscriber,
An insightful Genghis Khan quote, wouldn’t you say?
To conquer half the known world and leave a trail of enemies in your wake, you’d picture a guy with steam coming out of his ears, teeth clenched, out for blood and revenge!
But no.
Apparently, Genghis Khan was more like, “Okay, guys, let’s go conquer some stuff, but let’s keep it chill, alright?” It’s like he had a “Zen Conqueror” thing going on.
In fact, Genghis Khan was so unemotional and so calculated that in between his conquests, he took time to scheme up new warfare tactics (tactics that even today’s generals still use), invent the first postal system, and improve foreign trade.
And here’s something else many people don’t know about this genocidal maniac: the man had a soft spot for musicians and scribes.
True.
Khan decreed that all musicians and scribes of conquered lands be spared. I mean, why kill off the free entertainment? If you were to burn down an enemy’s house, why not take their TVs and stereo system before setting it alight?
That’s right, the bloodthirsty warlord liked his music and poverty. In other words, Khan was a fan of entertainment.
You know, like…
… EVERY Single Person Who Has
Ever Lived, Lives Now, and Will Live!
Yep, from a sweet, innocent baby giggling at someone doing the old “peek-a-boo!” schtick, to a tyrannical warlord tapping their toes to a flute player’s tune, we ALL like to be entertained.
I know saying that people like to be entertained is hardly a Nobel Prize-winning discovery, but I’ll tell you this:
If you read the average promotional email, blog post, eBook, sales page, or whatever piece of content, you would think that the idea of entertaining your audience is a new concept!
Hey, I’ll let you in on a little secret:
If your online content doesn’t entertain people, you will struggle to build an audience. And if you struggle to build an audience, you will struggle to make consistent sales.
Overstatements?
Perhaps.
But know this: I have never had a customer complain that my content was too entertaining!
Now, I get it. Not everyone is naturally charismatic or charming. But the truth is, you can be as plain as a vanilla ice cream cone or as average as a Tuesday afternoon, and you can still be entertaining. There’s a little trick, a “hack”, if you want to call it that. And guess what? It’s something you should all be doing, whether you’re a born entertainer or just, well… born!
But if you are naturally entertaining and add this little hack or secret method, you will be cooking on all four burners.
I teach this in my Email Playbook. In fact, I pretty much give away every damn thing I know about email copywriting in that playbook. That’s why the book is so damn big and costs me a small fortune in shipping costs.
But I do it all for you, dear subscriber.
I know, I know, I’m kind to a fault.
For more info on the Playbook…
Just go here: https://kelvindorsey.com/email-mavericks-playbook/
Your friend,
Kelvin
Email Marketing Maverick
