Good Customer, Bad Customer

 

Dear subscriber,

There’s a meme online (where else?) I like.

It’s about low-quality customers vs high-quality customers.

It goes something like this:

Low-quality customer:

Pays $50 and then asks, Hey, what do I get in this package again? How long does it generally take to be delivered? Product arrives – “Hey, I can’t find module 3. Oh, don’t worry, I found it. I’m having trouble will section c of module 4. Can you please help? Did you receive my last few emails?? You there?

High-quality customer:

Wires $50,000 and then says, “Just wired money. If there’s anything else I can do for you, let me know.”

***

So true.

Customers, eh?

… You can’t live with ’em, can’t live without ’em.

But I’ll tell you what, you should never put up with the bad ones.

Never.

But, Kelvin, what about whe…

NOPE!

Not ever.

I have spoken.

Now, in the July issue, there’s a tiny paragraph (it’s on page 6) that could be overlooked if you’re not paying attention. In this tiny section, there’s an absolute gem of a marketing strategy.

It’s a little-used marketing strategy that can attract the very best quality customers who are pre-sold on buying from you. And, it won’t cost you a single dime! What about time? Initially, to set it up, yes, but once you’ve done that, it won’t demand any of your time. This was used by a baker whose bakery became the talk of the town when he implemented this clever marketing strategy. If you’re a natural networker, well, this one will be a no-brainer for you.

Now listen: we’re getting to the pointy end of this dealio.

To help you decide if the July issue could help your business in any way, you may want to read the following bullets.

Inside The July Issue:

*4 “easy-peasy” ways (yet overlooked by most businesses) to almost instantly boost your business’s profits. This is hands down the most valuable part of the July issue. Just applying what you read in this section will make you a very happy (and profitable) camper. – page 8

*The “5% Customer Base” secret. (This little-known secret can potentially jack up your business’s profits almost instantly. Get the full scoop on page 8)

*What Jeff Bezos does better than almost everyone else in business. (By embracing even a fraction of his remarkable strategy, your business can’t help but grow. – page 9)

*6 leverage points in even smart business people neglect. – page 10

*Saint Paul’s insight into human motivation almost nobody talks about. (This is perhaps the greatest insight into people you’ll ever come across.)

*The REAL secret to getting people to change their minds. I realize this sounds hyperbolic. It ain’t. Well, it’s about to sound even more unrealistic. (Get this: this secret is so powerful, so effective, it doesn’t require any persuasion or influence whatsoever. This goes far beyond persuasion and influence. Full details on page 12)

*How Ice-T’s defense lawyer turned him away from a life of crime. At this time, Ice-T was stealing cars and robbing banks… and pretty much getting away with it. (But once he heard this come out of his lawyer’s mouth, he suddenly changed his mind, thus altering the course of his life forever. – page 12)

*A 2,000-plus-year-old “behavioral change” secret almost nobody talks about today.

OK.

If you do not want to miss out on this issue, you best get movin’ here: https://kelvindorsey.com/mavericks-inner-circle/

 

Your friend,

Kelvin

Email Marketing Maverick