Dear subscriber,
Allow me to regale you with the following tale.
An attorney was working late one night in his office when, suddenly, Satan appeared before him.
The Devil made him an offer:
“I will make it so you win every case that you try for the rest of your life. Your clients will worship you, your colleagues will be in awe of you, and you will make enormous amounts of money. But, in return, you must give me your soul, your wife’s soul, the souls of your children, your parents, grandparents, and those of all your friends.”
The lawyer thought about it for a moment, then asked, “But what’s the catch?”
***
“Ah, yes, there’s nothing quite like indulging in a good lawyer joke to relish in a hint of self-righteousness, eh?
Hey, speaking of lawyers, inside the July issue, there’s a little-known story about Ice-T (the American Rapper and Actor) and his lawyer.
This defense lawyer did something that no teacher, parent, or authority figure in Ice T’s life at the time could do.
And what was he able to do that nobody else could do, you ask?
This:
Get Ice-T to Forsake His Life of Crime
and Become a Law-Abiding Citizen!
This defense lawyer changed the trajectory of Ice T’s entire life with one simple conversation. No mean feat, especially considering at the time Ice T was making good money in his criminal activities and pretty much getting away with it.
And, believe it or not, he did it without coercion, manipulation, persuasion techniques or tricks.
Nope. He did something far more powerful and effective.
This is something that can get even the most bull-headed of people to change their minds and ultimately their behavior. In my opinion, when it comes to changing someone’s mind, there’s nothing under the sun more powerful, more compelling, or more persuasive than what this lawyer did that day.
If you’re interested, you can read all about it (potentially) on pages 12-13 of the July issue.
What else is inside this issue?
Well, read on and I’ll tell you, Jimmy.
More Good Stuff Inside The July Issue:
*A criminally underrated Aristotle quote every marketer should tattoo on their body. It’s that good. – page 5
*Papa Maverick-approved business advice. This advice is some of the best no-nonsense business advice I’ve ever come across.
*A little-used marketing strategy that can attract the very best quality customers who are keen as mustard to buy from you. And, it won’t cost you a single dime! What about time? Initially, to set it up, yes, but once you’ve done that, it won’t demand any of your time. (This was used by a baker whose business became the talk of the town when he implemented this clever marketing strategy. Here’s how it works… page 6)
*10 top-notch business tips you’d be a fool not to implement.
*3 commonalities all wildly successful business people share. These 3 commonalities truly underpin all their achievement. (If you have these three fundamental traits in your business, chances are you’re doing well. If that’s the case, then even more success will come if you improve upon these three key areas. – page 7)
*A wicked good guide to writing neck-turning, eye-popping headlines. – page 17
*4 “easy-peasy” ways (yet overlooked by most businesses) to almost instantly boost your business’s profits. This is hands down the most valuable part of the July issue. Just applying what you read in this section will make you a very happy (and profitable) camper. – page 8
How do I get these monthly issues?
Ah, I’m glad you asked.
It’s simple really.
Just read the info given here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
