Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Good Lawyer, Bad Lawyer

Dear subscriber,

Allow me to regale you with the following tale.

An attorney was working late one night in his office when, suddenly, Satan appeared before him.

The Devil made him an offer:

“I will make it so you win every case that you try for the rest of your life. Your clients will worship you, your colleagues will be in awe of you, and you will make enormous amounts of money. But, in return, you must give me your soul, your wife’s soul, the souls of your children, your parents, grandparents, and those of all your friends.”

The lawyer thought about it for a moment, then asked, “But what’s the catch?”

***

“Ah, yes, there’s nothing quite like indulging in a good lawyer joke to relish in a hint of self-righteousness, eh?

Hey, speaking of lawyers, inside the July issue, there’s a little-known story about Ice-T (the American Rapper and Actor) and his lawyer.

This defense lawyer did something that no teacher, parent, or authority figure in Ice T’s life at the time could do.

And what was he able to do that nobody else could do, you ask?

This:

Get Ice-T to Forsake His Life of Crime
and Become a Law-Abiding Citizen!

This defense lawyer changed the trajectory of Ice T’s entire life with one simple conversation. No mean feat, especially considering at the time Ice T was making good money in his criminal activities and pretty much getting away with it.

And, believe it or not, he did it without coercion, manipulation, persuasion techniques or tricks.

Nope. He did something far more powerful and effective.

This is something that can get even the most bull-headed of people to change their minds and ultimately their behavior. In my opinion, when it comes to changing someone’s mind, there’s nothing under the sun more powerful, more compelling, or more persuasive than what this lawyer did that day.

If you’re interested, you can read all about it (potentially) on pages 12-13 of the July issue.

What else is inside this issue?

Well, read on and I’ll tell you, Jimmy.

More Good Stuff Inside The July Issue:

*A criminally underrated Aristotle quote every marketer should tattoo on their body. It’s that good. – page 5

*Papa Maverick-approved business advice. This advice is some of the best no-nonsense business advice I’ve ever come across.

*A little-used marketing strategy that can attract the very best quality customers who are keen as mustard to buy from you. And, it won’t cost you a single dime! What about time? Initially, to set it up, yes, but once you’ve done that, it won’t demand any of your time. (This was used by a baker whose business became the talk of the town when he implemented this clever marketing strategy. Here’s how it works… page 6)

*10 top-notch business tips you’d be a fool not to implement.

*3 commonalities all wildly successful business people share. These 3 commonalities truly underpin all their achievement. (If you have these three fundamental traits in your business, chances are you’re doing well. If that’s the case, then even more success will come if you improve upon these three key areas. – page 7)

*A wicked good guide to writing neck-turning, eye-popping headlines. – page 17

*4 “easy-peasy” ways (yet overlooked by most businesses) to almost instantly boost your business’s profits. This is hands down the most valuable part of the July issue. Just applying what you read in this section will make you a very happy (and profitable) camper. – page 8

How do I get these monthly issues?

Ah, I’m glad you asked.

It’s simple really.

Just read the info given here: https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

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