Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Here’s a Scientific Fact:

Dear subscriber.

Here’s a scientific fact:

A dog gets more factual information from sniffing another dog’s arse than a human gets from watching mainstream media.

Now, I don’t think we need to start sniffing each other’s rear ends just yet. Maybe we just need to demand better from our media and hold them accountable for their reporting.

What happened to journalism?

Why is the mainstream media so messed up?

I believe there are three main factors at play:

(1) News went online.

News websites live or die by clicks. And what gets clicks? Sensationalism. Yup, news sites are like those annoying people at parties who always try to one-up each other with their stories. “Oh, you went skydiving? Well, I fought off a shark with my bare hands once.” It’s like they’re in a constant race to see who can come up with the most outrageous, attention-grabbing headline. It’s like they’re playing a game of “truth or clickbait” and clickbait is always winning.

(2) Media bias.

Media bias has always been an issue, but the internet has put it on steroids. A journalist really has no power or influence. They are mere puppets whose strings are being pulled by the Corporation’s top brass. It goes like this: A journalist’s work must get the approval of the media organization’s editor-in-chief, and the editor-in-chief must get the approval of the corporation that owns the media organization.

I’ll leave it there.

(3) Social media.

Many people get their news from social media. This means they are getting their news in an echo chamber. Social media algorithms are very good at sending you news stories and opinions that confirm your existing beliefs. It’s how they keep you on there.

Now hear ye this:

Despite ALL this talk of fake news, media bias, social media echo chambers, clickbait news, declining journalism ethics, propaganda, and misinformation, people still pick their news sources and they mostly BELIEVE the facts and information given in those articles.

Why?

Because the news media delivers their facts and information in a way that people are hardwired to believe them –

In a Story!

The news is inherently believable because it’s nothing but stories. And homo sapiens are hardwired to not question stories. A story is like a Trojan horse. You think you’re just getting a little entertainment or information, but next thing you know, they’re sneaking their way into your head, shaping your opinions and beliefs.

The lesson here should be clear:

If you want your facts and information to be believed, then wrap those puppies up inside a story.

Need help with that?

Then boogie on over here: https://kelvindorsey.com/mavericks-storyselling-secrets/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

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"Best money I’ve invested in my business online in 10 years."

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"The way Kelvin writes his content, you will be literally laughing out loud!"

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"His stories are very effective."

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