How do you like dem apples?

“Wisdom is the principal thing; therefore get wisdom. And in all your getting, get understanding.” ~ Proverbs 4:7 (The Good Book)

Dear subscriber,

Get ready to take some notes because Professor Maverick’s in the house.

Freckles, grab your crayons and scrapbook, I want you to really understand this.

This will be one of those “no subscriber left behind” type emails, okay?

Let us proceed.

Now, a fundamental law of existence is this:

Input Dictates Output!

The quality of your input determines the quality of your output.

Let me bring this down to earth a little.

Human beings need two things to succeed in the world:

(1) Energy, and (2) Power

Now, to get that energy and power, you gotta know where to find them.

Energy?

Obviously, that comes from chowing down some food, or if you’re a writer, Red Bull and cocaine.

Power?

Well, that comes from soaking up knowledge.

That’s right, food is converted into energy, and knowledge is converted into power.

So, if you want more energy and more power, what should you do?

You’re right!

You must upgrade the quality of the grub you’re shoving in your cake hole and the quality of information you stuff into your brain.

But let’s just focus on information, awrite?

Now, as you know, society has this thing called the food pyramid. You know, the one that tells you to eat your veggies and all that.

But guess what?

There’s another pyramid out there that’s flying under the radar. It’s called:

The Information Pyramid

How about that?

Everyone knows about the pyramid for our bellies but very few know (or care) about the pyramid for our brains! For third-world countries that are battling war, famine, and corrupt governments, that’s understandable.

But for first-world countries?

Unacceptable! (steps off soapbox)

Now, the information pyramid is as follows:

(#1 being the lowest form of information)

(1) data (2) information (3) knowledge (4) wisdom

Freckles, this is where you stop eating your crayons and pay close attention, okay?

Now, to fully understand this “information pyramid”, picture in your mind’s eye a big ol’ basket of apples sitting on a table.

See it?

Good.

Welp…

… data would be knowing how many apples were in the basket.

Information would be knowing which apples are the juiciest and which might need to be thrown out. It would be knowing the apples by color, size, and ripeness.

Knowledge would be knowing what you could do with all those apples. Maybe you make a darn good applesauce, or even better, some apple cider. Who doesn’t like some good ol’ homemade hooch?

Wisdom would be knowing the whole backstory behind those apples on the table. Who put ’em there? When? And most importantly, why? It’s also knowing the best thing you can make with those apples. And last but not least, wisdom would be knowing how best to serve humanity with those apples.

Comprendo?

Great.

Now, a quick pause for the cause.

Listen:

Here’s what you should know about my paid newsletter:

My inner circle members are not consuming my paid newsletter for its facts, data, or information.

No! They can get that anywhere. No, they consume it for its knowledge and wisdom.

Now, one last thing:

If you want to upgrade the “information” you’re feeding your brain regarding sales, copywriting, persuasion, and human psychology…

…then ‘twould be prudent for thee to probe into this:

https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

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