Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

How do you like dem apples?

“Wisdom is the principal thing; therefore get wisdom. And in all your getting, get understanding.” ~ Proverbs 4:7 (The Good Book)

Dear subscriber,

Get ready to take some notes because Professor Maverick’s in the house.

Freckles, grab your crayons and scrapbook, I want you to really understand this.

This will be one of those “no subscriber left behind” type emails, okay?

Let us proceed.

Now, a fundamental law of existence is this:

Input Dictates Output!

The quality of your input determines the quality of your output.

Let me bring this down to earth a little.

Human beings need two things to succeed in the world:

(1) Energy, and (2) Power

Now, to get that energy and power, you gotta know where to find them.

Energy?

Obviously, that comes from chowing down some food, or if you’re a writer, Red Bull and cocaine.

Power?

Well, that comes from soaking up knowledge.

That’s right, food is converted into energy, and knowledge is converted into power.

So, if you want more energy and more power, what should you do?

You’re right!

You must upgrade the quality of the grub you’re shoving in your cake hole and the quality of information you stuff into your brain.

But let’s just focus on information, awrite?

Now, as you know, society has this thing called the food pyramid. You know, the one that tells you to eat your veggies and all that.

But guess what?

There’s another pyramid out there that’s flying under the radar. It’s called:

The Information Pyramid

How about that?

Everyone knows about the pyramid for our bellies but very few know (or care) about the pyramid for our brains! For third-world countries that are battling war, famine, and corrupt governments, that’s understandable.

But for first-world countries?

Unacceptable! (steps off soapbox)

Now, the information pyramid is as follows:

(#1 being the lowest form of information)

(1) data (2) information (3) knowledge (4) wisdom

Freckles, this is where you stop eating your crayons and pay close attention, okay?

Now, to fully understand this “information pyramid”, picture in your mind’s eye a big ol’ basket of apples sitting on a table.

See it?

Good.

Welp…

… data would be knowing how many apples were in the basket.

Information would be knowing which apples are the juiciest and which might need to be thrown out. It would be knowing the apples by color, size, and ripeness.

Knowledge would be knowing what you could do with all those apples. Maybe you make a darn good applesauce, or even better, some apple cider. Who doesn’t like some good ol’ homemade hooch?

Wisdom would be knowing the whole backstory behind those apples on the table. Who put ’em there? When? And most importantly, why? It’s also knowing the best thing you can make with those apples. And last but not least, wisdom would be knowing how best to serve humanity with those apples.

Comprendo?

Great.

Now, a quick pause for the cause.

Listen:

Here’s what you should know about my paid newsletter:

My inner circle members are not consuming my paid newsletter for its facts, data, or information.

No! They can get that anywhere. No, they consume it for its knowledge and wisdom.

Now, one last thing:

If you want to upgrade the “information” you’re feeding your brain regarding sales, copywriting, persuasion, and human psychology…

…then ‘twould be prudent for thee to probe into this:

https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."