Dear subscriber,
People who say there are no shortcuts in life are simply not paying attention.
For those who are switched on, there is always a shortcut to be had.
Listen, if you’re at point A and you want to get to point B, then how fast you get there largely depends on your strategy.
For example, let’s say you’re in Alabama and you want to get to San Diego. Well, your best strategy would be to fly there, and your worst strategy would be to walk, right?
Well, the same thing applies to any goal you may have.
Now hear me: if you’re currently struggling to achieve a certain business goal, then you have to accept the possibility that, maybe, just maybe…
Your Strategy Sucks Balls!
Aw, Kelvin, do you need to say things in such a vulgar manner?
Nope. But admit it, it did make you pay more attention, no?
Listen, here’s what most of you don’t get:
Getting and keeping people’s attention with the written word requires more effort and skill than you think. A LOT more.
Think of it this way:
Writing is like fishing – you gotta use the right bait to hook your reader and reel ’em in. And sometimes that requires using bait that’s a little stinky, a little gross or a little blue, okay?
Whatever.
Please, no more interjections.
Now, where was I? Oh yeah, I was saying that how fast you achieve your goals largely comes down to how effective your strategy is.
Okay, Freckles, let’s take a look at some examples of good strategies (fast and effective) vs lousy strategies (slow and ineffective)
Is that okay with you?
Great.
Well, let’s say your goal is to meet a fine laydee. Well, you could sign up with an online dating site, spend countless hours crafting the perfect profile, then spend months in an endless loop of swiping left, only to find one decent date which turns bad because you finally met that laydee and you don’t recognize her. Why? Because her profile photo was taken 20 years and 60 pounds ago!
OR… you could simply contact two of your best-looking female friends and ask them to hook you up.
Another example:
If your goal is to work at XYZ company and it’s highly competitive with a waiting list of applicants that runs longer than Mariah Carey’s tour rider, then you could wait it out like everyone else until it’s finally your turn for an interview, only to find out they’ve secretly already found their person but they interview you just to be nice.
… OR… you could dodge the whole job interview circus? How?
Here’s how:
Forget sending out endless resumes and cover letters. That’s for suckers. If you want to land that dream job, you gotta go straight to the top. Befriend the CEO. And how would you do that, you ask? Easy: Reach out to them and help solve one of their biggest problems. Show them you’re not just another schmuck looking for a paycheck, but a valuable asset to their company. And once you’ve gained their trust and admiration, casually mention that you wouldn’t mind working for their company. And before you know it, you’ve got yourself a job without breaking a sweat.
Another?
Okay, what if your goal was to quadruple (if not more so) your sales in one month? Is there such a strategy for that?
You betcha there is. It takes some finesse and class, but if you’ve got the chops, this strategy could bring you a flood of new business.
Well… I reveal this strategy in the April issue, plus a whole lot more sales-inducing secrets.
To learn more about these monthly issues, zippity-doo-dah here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick