“If people like you, they’ll listen to you, but if they trust you they’ll do business with you.” ~ Zig Ziglar
Right on, Ziggy!
Yup, trust is where it’s at in the sales game.
That said, getting someone to trust you is not the whole story.
Like Evander Holyfield’s right ear, there’s a bit missing.
And that missing bit is this:
For a prospect to buy from you, they must also see you as a stone-cold expert. You see, a prospect can have such high trust in your character they would even trust you with their child, however, if they don’t truly believe you have the ability to help them in their unique situation, they ain’t crossing your palm with silver, Ricky!
One more time for the slow learners:
If a prospect trusts your character but doubts your expertise, you’ll make fewer sales than a scalper with WNBA tickets!
Yes, of course, people need to trust you as a person, but that’s just where the selling begins. Then you must get them to believe that YOU are the expert to help THEM. That’s where the dollars start flowing, my friend.
But how does one do that?
Is there a way to quickly and reliably establish your credibility and expertise so your prospects unquestionably and unreservedly believe you’re the guy or gal to help them?
Sure there is.
I reveal this powerful method in the December issue. It’s something I’m currently working on improving myself. That’s right, Papa Maverick could do a much better job with this, too.
But trust, me… it’s well worth the effort.
OK.
If you’re interested, below are some more goodies inside the December issue.
Inside The December Issue:
*Ernest Hemingway’s scathing criticism of William Faulkner’s writing that every writer (especially copywriters) should heed. (Hemingway and Faulkner’s infamous donnybrook, while entertaining, was also very insightful. Read about it on page 13)
*A surprisingly easy way to find that elusive “sweet spot” so your writing flows like silk and is effortless to read. (I learned this from a clever writer whose work has been featured in publications such as Writer’s Digest, Playboy, the New Yorker, the Wall Street Journal, and Mad Magazine. – page 14
*What marketers can learn from world-class comedians that can make their content far more engaging. And no… this has nothing to do with humor or being funny. – page 15
*Why most high IQ academics struggle to write effective sales copy. (They may be smart as a whip, but many academics can’t translate that intelligence into a persuasive sales pitch – here’s why… page 1)
*What Mark Twain, Charles Bukowski, and Albert Einstein knew about learning that gave them a tremendous advantage over, well, almost everyone else. (Here’s how their unique insight into learning can help you as a salesperson, copywriter, or marketer. – page 2)
*Hall of Fame copywriter Clayton Makepeace’s persuasion secret he used in all his most successful sales messages. Not only does this persuasion secret make your communication lodge your words into your audiences’ brains, but it changes the way people see things. (Powerful stuff. Full details on pages 2-4)
*A wicked good way to make boring statistics and facts sound completely fascinating. (This secret is also from the late, great Clayton Makepeace who’s considered to be one of history’s best-ever copywriters. You’ll see why after you read pages 3-4)
To get in on the action, wander over yonder: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
