“If you have a great band with a mediocre drummer, you have a mediocre band. If you have a mediocre band with a great drummer, you have a great band!” ~ Duke Ellington
Know this:
If you have a mediocre list of subscribers (they are not very qualified) with a great email marketer, you will get a mediocre response.
If you have a great list of subscribers (i.e. they are highly qualified) with a mediocre email marketer, you will get a great response.
Listen, dude, if you really wanna get your email marketing campaigns to swing, then focus on building a more targeted list of subscribers. That’s right, it’s the quality of your list that will make or break your email campaign.
Get that part wrong, nothing will work.
But boy oh boy, if you get it right…everything else becomes infinitely easier.
But Kelvin, what about copywriting?
What about it?
Listen: if your list of subscribers don’t want your product or service, copywriting becomes irrelevant. You could hire the world’s greatest copywriter and you’d still come up empty-handed.
It’s the same with your offer.
I don’t care how good your deal is, if your list of subscribers don’t want it, it ain’t gonna jive.
Maybe this direct response marketing truism will help you:
50% of your response will be determined by your list of subscribers.
30% of your response will be determined by your offer.
20% of your response will be determined by your sales copy.
Yup, it’s your list of subscribers that will make or break you.
And just like a great drummer keeps the groove rollin’, a great list of subscribers will keep the gravy train rollin’.
Peace.
Kelvin
Email Marketing Maverick
P.S. Would you like to have your own little email marketing gravy train? Then here’s what you should do: Get your hands on my Playbook, consume it, and apply all that you learn by writing at least 10 emails to promote your product or service. Then, simply whack those 10 emails into your autoresponder and watch your business grow like Jack’s freaky beanstalk. Sure, it takes work to write those ten promotional emails, but once you have them in play, those bad boys will be working (selling) for you tirelessly without taking any days off. Yup, those 10 emails (if you apply my maverick ways), will be the best sales team you could ever dream of having.
P.S.S. By the way, I’m about halfway through the creation of my next product. In terms of value (helping you make a buck), I believe this product will turn out to be my magnum opus. But I’ll talk more about that later. That’s it for today.
P.S.S.S. Want to know how to turn your subscribers into customers? Then proceed here: The Ultimate Email Cheat-Sheet