Dear subscriber,
Remember the email I sent a few days ago?
Y’know, the one about Michael Jordan and Kobe Bryant?
You do?
Oh, good.
Because I was going to be extremely disappointed in you if you hadn’t.
Well anyhow, if you were paying attention, you would have noticed I wrote something very profound in that email. What was that profound statement I speaketh of?
This:
‘There is only so much you can learn when you’re observing an expert as an outsider. The real secrets are discovered when you join that expert’s inner circle.’
Hey, do me a favor and don’t think about that too much or it’s going to seem a lot less profound.
Now, dear subscriber, I wanna brag on a new Inner Circle member named Nate Johnson for a minute. Nate is a great example of what can happen when you go from “observer” to “mentee”. In other words, Nate went from observing as an outsider to gleaning secrets as an insider. Ah, hell, you know what I mean, don’t you?
Below are a few of Nate’s emails to yours truly:
Nate: “Hey Kelvin! Been loving your content, I decided to take the plunge and join your membership.”
A few days later…
Nate: “Thanks for the content bro! Leveled up my bullets to armor-piercing. 😉 Out the gate, I dropped my cost per acquisition by over 60%. I’ll let ya know how it goes.” (Nate’s referring to last month’s issue on bullet writing)
A day or two later…
Nate: “Kelvin, here are the original bullets… I didn’t even have them on the page, just the ad, and was proud of them… that is until I read your training. They are so much better now. And the old bullets above were from just reading your work, the training was really helpful. You can find the before and afters up there… I used to be armed with a pellet gun, man.”
A week later:
Nate: “Hey man, just an update. So post adding my “Kelvinized” bullets, I’ve cut my cost of acquisition in half. $60+ down to $30. This is all to cold facebook traffic. I mailed on it once and it killed it. People can’t help but read those little f#*kers. ???”
***
Nate’s right, when you learn to write bullets the Papa Maverick way, people almost have no choice but to read them. Actually, I prefer the way Nate said it. Once you learn to “Kelvinize” your bullets, your bullets will be almost neurologically impossible to ignore.
Okay, let’s get down to business.
Listen, September’s issue drops in a few days, and it contains a whole bunch of Kelvinized sales, copywriting, and persuasion methodologies. I’ll be revealing some of my most closely guarded secrets concerning understanding human nature on a far deeper level than most pro marketers would even think possible.
But, I’ll let you know more about it tomorrow, Buckshot.
What was that?
How do you get my premium content delivered to your front doorstep every month? It’s all so very simple, and… it’s all explained here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
