Dear subscriber,
I imagine this:
You’re a world-class MMA fighter.
In other words, you’re fighting on the razor’s edge of the highest echelons of the fight game.
And… you have a secret weapon – a kick so lethal, so deceptive, and so powerful it would make Chuck Norris feel queasy. We’re talking about a kick so devastatingly effective, it’s almost guaranteed to knock the toughest of fighters right on the arse.
The poor suckers unfortunate enough to experience the full force of your devastating kick have all ended up in the hospital questioning their career choice while nursing their broken bones and bruised egos.
But here’s the thing: for some inexplicable reason, you rarely use your secret weapon. Not because you’re a nice guy, after all, this is fighting. No, it’s because you kinda forget how very effective and powerful it is.
Other pro fighters scratch their heads and think, “Why’s this guy holding back the nuke?’
And your coach?
The poor bastard has aged faster than a president in office. His hair loss and body weight are dropping like a fat kid on a seesaw. He’s in your face, practically doing interpretive dance to get you to use it more. He’s told you to use your secret weapon more times than Papa Maverick’s told his subscribers to study human nature.
But, for some reason, you treat it like that DIY tool kit you keep saying you’ll crack open.
***
Unrealistic story?
Don’t be so sure.
Believe it or not, Freckles, that fictional story was based on a real person. Yup, it was a symbolic tale that drew inspiration from an actual individual:
ME!
That’s right, my friend, I am that guy! I have a secret sales weapon that almost doubles the potency of a sales pitch, but for some unfathomable reason, I rarely use it!
Other seasoned marketers, copywriters, and salespeople in my inner circle must pick up on this. And only the good Lord knows how many sales and copywriter gurus I’ve heard teach this. Yet, here I am, letting this secret weapon collect dust.
I’m actively working on remedying this situation.
What is this sales secret I’ve been neglecting?
I teach this in great detail on pages 2-6 in the December issue.
You know, I would guess that 10% of my sales pitches contain this powerful sales secret. You should aim to have 40 to 50 percent of your sales pitch contain this sales secret.
All I can say is… don’t be a dumbarse like me and ignore this powerful sales secret.
Put it to work. I know it works because whenever I use it I see a boost in sales.
I guess why I don’t use it as much is because there’s a large degree of counter-intuitiveness in this sales truth.
Alrighty, two things before you and I both move on to far less important things.
(1) This issue gets yanked in a few days. So don’t dilly-dally.
(2) If you want the scoop on Papa Maverick’s inner circle membership, go here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
