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I can’t teach you how to write…

 

“I can’t teach you how to write, and anybody who says they can is full of shit.”  ~ Hank Moody -Californication

 

The above quote is taken from my new favorite TV show, Californication.

I can’t believe it’s taken me this long to watch this cracking good show.

Well anyway, the above quote is what I call “a good TV line.” Meaning, it’s written for entertainment purposes.

But, unlike TV screenwriters, Papa Maverick writes for entertainment AND enlightenment. Yup, I will entertain you AND drop knowledge on you! Now, before I dislocate my arm from patting myself on the back, let me shed some light on this “can you teach writing?” question.

First, let’s establish the definition of a writer.

In other words, what makes someone a writer?

Well, I believe I have a good answer.

Hear me out, Butternuts.

I believe what separates a writer from the hoi polloi is this:

A Compulsion to Write!

Yup, if you’ve got that insatiable urge to write, that itch in your brain that says, ‘Hey, I gotta get these thoughts down on paper, then guess what?

You’re a writer!

On the other writing hand, if your brain turns to mush when you sit down to write, if you avoid writing like Prince William avoids Prince Harry’s phone calls, then you, my friend, do not have the “writing gene”

Not a bad thing. Just a fact.

Now, a quick word to the non-writers:

When I’m talking about copywriting or writing in general, you should pay close attention.

Why?

Because almost everything I teach is versatile and adaptable. I don’t care if you’re a freakin mime artist, what I teach can be used to elevate your communication game, no matter the medium.

That’s why!

OK. Back on track.

Now that we’ve established what a true writer is, let me give my answer to “Can you teach someone to write?

My answer is the overused and annoying “it depends.”

It depends on two things:

(1) It depends if the person teaching can teach worth a damn, and (2) it depends if the student being taught is indeed a writer.

Listen, I can teach you how to write if you’re a writer.

That’s duck soup.

If you’re not a writer, well, once again it depends. It depends on whether or not you are smart enough to take insights from one medium and apply them to another.

That’s a skill in and of itself.

Now, have I sufficiently confused you with that answer, or do I need to keep muddying the waters?

Look, if all this sounds like I haven’t given this much thought, it’s because I haven’t given this much thought.

Listen, I guess what I’m trying to say here is this:

I can teach writers to write, and sometimes I can teach non-writers, but not how to write better, but rather how to communicate more effectively.

Aw, man, I feel like I’m making non sense at all.

Ironic, isn’t it?

Here I am talking about how I can teach writers to write, and right now I feel like I couldn’t write myself out of a wet paper bag!

Kelvin, what’s up?

What!? Can’t Papa Maverick have a bad writing day??

Must I always be perfect?

Geez, you’re a real taskmaster, dear subscriber. A real piece of work.

Ah, but that’s why I like ya.

Well anyhow, that’s my ill-conceived and poorly expressed thoughts on the above quote.

Oh.

One last thing:

The other day, someone on Twitter asked me what books I would recommend on the subject of persuasion.

That got me thinking.

I thought, “Hmm, if I could only recommend one book on persuasion to someone I greatly cared for, what book would I recommend?

Well… I’ll tell you.

But know this: My answer will come across as self-important and more self-serving than today’s major supermarkets.

But cha know what?

I don’t give a rat’s arse.

I stand firm on my choice.

If you’re interested, you can check it out here: https://kelvindorsey.com/cop-2/

 

Your friend,

Kelvin

Email Marketing Maverick

 

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny. 

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

“Serious business owners and marketers need only subscribe”

NOTE: The 10-Minute Copywritng Speed Course and The Ultimate Email Cheat-Sheet will be delivered to your inbox immediately upon signing up.