“I’m not a writer with a drinking problem. I’m a drinker with a writing problem.” ~ Dorothy Parker
Dear subscriber,
If a writer ever tells you writing’s easy, they are lying through their coffee-stained teeth.
You know what’s easy about writing?
Nothing!
Writing is harder than Rocco Siffredi in his prime. (If that one went over your head, that’s probably a good thing.) Look, writing is like driving a car – most people can do it, but those who can do it at a world-class level, well hell, that entire group could fit inside a Volkswagen.
OK. Lemme get to the punch line:
A goodly chunk of the December issue is focused on how to write gooderer.
Here’s a little taste of what’s inside that section:
*How following Hemingway’s style of writing can hurt your sales copy. (yes, there are some aspects of Papa Hemingway’s writing that is good to copy, but there is another writer whose writing is perfect to model if you’re a copywriter.)
*Ernest Hemingway’s scathing criticism of William Faulkner’s writing that every writer (especially copywriters) should heed. (Hemingway and Faulkner’s infamous donnybrook, while entertaining, was also very insightful. Read about it on page 13)
*Why most high IQ academics struggle to write effective sales copy. (They may be smart as a whip, but many academics can’t translate that intelligence into a persuasive sales pitch – here’s why… page 1)
*A surprisingly easy way to find that elusive “sweet spot” so your writing flows like silk and is effortless to read. (I learned this from a clever writer whose work has been featured in publications such as Writer’s Digest, Playboy, the New Yorker, the Wall Street Journal, and Mad Magazine. – page 14)
Time’s nearly up on this deal.
If you want it, hotfoot it here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick