“If in 1989 I said, ‘I have an idea: Bottle water and sell it. And charge more than a beer,’ they would have chased me around with a giant butterfly net. The same with paying to watch a television station.” ~ Adam Carolla
Dear subscriber,
Whenever you share an idea with someone and they say:
“Nah, that idea’s crazy!”, it’s my contention that it’s probably an idea worth testing.
Conversely, if people say, “Hey, that’s a really good idea!”, it’s probably a turd of an idea.
At least that’s my experience.
Now, speaking of people speaking…
Have you ever told a friend something in confidence, only to have that friend spill your dirty secret like a tabloid reporter?
Of course you have. We’ve all made that mistake, but some people continue to make the same mistake. Well, did you know there’s a telltale sign that a person is a habitual gossiper?
The telltale sign is a certain phrase almost all habitual gossipers use just before they’re about to spill the beans on some salacious tidbit.
This phrase is like a big flashing neon sign that says, “I’m a no-good, low-down, dirty gossip!” And if you ever hear it coming out of a friend’s mouth, you better clamp your lips shut tighter than a camel’s arse in a sandstorm, because whatever you tell them is going to be all over town faster than a hooker on roller skates.
Well, I reveal this certain phrase on page 9 of the May issue.
…………… ?
Geez, that went over like a pregnant pole-vaulter.
Okay, so maybe that one’s a little outside the scope of my usual topics.
But don’t YOU judge Papa Maverick and the May issue just yet, Chi-Chi. At least wait until you’ve seen what else is inside the May issue.
For those who care, read on.
A Quick Peek Inside The May Issue:
*Quite possibly the single most common mistake smart people make when trying to persuade someone. Most people make this persuasion goof, but I have found that academics and PhDs almost ALWAYS commit this persuasion-killing blunder. – page 2
*Ben Franklin’s piercing insight into human nature that, I believe, made Franklin far more persuasive than his colleagues and other dignitaries. Not only will knowing this quirk of human nature make you more persuasive, but it will also make you charismatic and likable. – page 3
*Perhaps the greatest book on persuasion ever written. – page 4
*A down-n-dirty (and very effective) persuasion trick that’s right out of the Donald Trump playbook. (This was one of Trump’s secret weapons during the 2016 election campaign, and it’s so effective, there’s almost no undoing it once it’s been put out there. – page 4)
*The “Persuasion Power Duad” – Combine these two elements in your sales and marketing messages and your messages will be far more likely to (1) grab your audience’s attention (2) drive your message deep into your audience’s psyches, and (3) get them to respond to your call to actions. – page 4
*Why brilliant debaters often make lousy salespeople and marketers. (Having the gift of the gab and being wicked smart means nothing in the sales and marketing game unless you do what’s revealed on pages 4-5.)
*4 traits of highly effective rhetoric. (Just having one or two of these elements in your communications will dramatically ratchet up your effectiveness. Use all four and you’ll be dangerously persuasive. – page 6)
*A crash course on the art and science of persuasion. – page 6
*An ingenious rhetoric trick used by comedian and radio personality Adam Carolla in many of his rants. Plus, a real-life example of Carolla using it in an interview with TV personality Howie Mandel. (Carolla uses the rhetoric trick so brilliantly, he almost cured Howie Mandel of his mysophobia (an irrational fear of germs) Here’s how it works… and… how to use it in your sales and marketing messages to ramp up conversions. – pages 6-8)
How do you receive this issue?
Here’s how: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
