Dear subscriber,
Longtime subscribers may recall an email I wrote about a Miami strip club owner a while back.
In that email, I posed a question I bet most of my subscribers would have got wrong.
And what, oh ye of faulty memory may ask, was that question?
This:
Which strippers make the most money?
Most people assume it’s the best-looking strippers who pull in the most bucks, but it ain’t so.
Nope. The girls who rake in the most dough are the girls who best connect with the customers.
Indubitably, the average-looking stripper who makes a guy feel like a king will out-earn the jaw-dropping beauty who just goes through the motions without forging that emotional bond with her patrons.
And it’s no different in any business.
Making a connection with your customers/clients is where da money’s at, honey.
You know, one of the best responses a salesperson can get from a prospect is this, “Ah, this guy (or gal) gets me.” At this point, it’s just showing them where to sign the dotted line.
Prospects who feel understood, tend not to stay prospects for long. They become buyers.
Why? Because trust is established when a prospect feels understood. And in the sales process, a lack of trust is often the one thing holding prospects back from pulling the trigger.
So, yes, making an emotional connection and letting them know that you understand their plight is an effective way to build trust. However, it’s not the only way. There’s another way to do it that’s just as effective, if not more effective.
But there’s a caveat.
This method does require some temerity. You see, this trust-building method is very counterintuitive. I dare say it may seem almost crazy to some of you. But those of you who have the cajones to put it into action, well, I’m sure you won’t have any hangups once you see the results.
You can read all about this special trust-building method on pages 4-6 of the June issue.
Now, I know what some of you are thinking: Geez, Kelvin, yesterday it was gambling, and now you’re talking about strippers.
For those who think I’ve taken things to new lows, listen up:
The June issue, while it does feature a poker player and a convicted felon, I gotta say, it’s one of the more wholesome issues. But none of that stuff really matters, now does it?
I think what you really care about is this:
Will The June issue help you sell more of your products or services?
You know my answer.
To help YOU decide, below is a smattering of secrets contained inside this issue.
Sneak Peek Inside The June Issue:
*6-character traits that prospects find endearing and completely charming. Getting your prospects to quickly like you is a huge advantage in the sales game. If you can display these simple (but overlooked by most salespeople) character traits listed on page 3, you’ll be sittin’ pretty.
*How to charm the socks off people even if you have no sense of humor, and you have the personality of a can of tuna. (Believe it or not, there are some simple ways to endear yourself to people that work so well… you’ll fare better than highly charismatic folks who don’t do these things mentioned on page 3.)
*A powerful two-punch marketing combo (used by a frustrated used car salesman who wanted to sell un shitbox of a car nobody wanted) that, if done well, can sell even products nobody wants! (The said used car salesman used this ridiculously effective two-punch marketing technique to sell a rusted-out car that had been sitting on the lot for months on end. He wrote a simple ad (using this two-punch marketing combo), slaps it on Facebook, and sold it within hours of the ad going live, plus… he got the exact price he wanted. Full details on pages 4-5
*5 laughably (literally) effective advertisements that all contain perhaps the two most powerful elements in all of marketing. (If you can use these two elements in your sales and marketing message, you’ll get more attention, more engagement, more word of mouth, and probably more sales.)
This issue drops in a few days.
I wouldn’t miss out on getting this issue if I were you.
To make sure you don’t miss out, race here: https://kelvindorsey.com/mavericks-inner-circle/
P.S. This issue has a strong sales focus, but I bet you can’t get through the issue without laughing. Seriously, there’s a section of the June issue where I was laughing out loud while writing it. That’s not normal. Usually, I’m as serious as a librarian while writing my monthly issues.
Not important in the overall scheme of things, but hey, I suspect some of you could do with the laugh.
I’m out.
