Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

It’s Elementary, My Dear Subscriber

Dear subscriber,

If you’re a copywriter, I believe you should be somewhat of a nerd.

At least when it comes to words and phrases.

You should appreciate a nice turn of phrase the way a chef appreciates a nice leg of lamb.

And if you’re a real word geek, you should dive into phraseology. You know, the study of words and phrases and their origins. For example, the word “seminar” is obviously derived from the word semi-arse, a reference to the common half-arsed approach to learning.

Furthermore, knowing the origin of slang words and phrases is even more fun. Take, for example, the phrase: “No shit, Sherlock!” Well, I did some research on the origin of that phrase, and you know what? The true origin of that phrase is a bit of a mystery. Some say it goes all the way back to the ’60s, others claim it’s a more recent invention.

Well, I think it would have been cool if the author and creator of Sherlock Holmes used it in one of his novels.

Something like this:

Dr. John Watson, my dear friend and chronicler, was attempting to hang a portrait on the wall of our sitting room. I observed him carefully, noting his movements as he took a hammer in hand and began to drive a nail into the plaster. Alas, his aim was not true, and the hammer slipped from his grasp, striking his thumb with a force that caused him to cry out in pain.

“Ah, my dear Watson,” I remarked, “It appears that you have missed the nail and struck your own thumb instead.”

Watson looked up at me with a pained expression and yelled:

“No Shit, Sherlock!”

***

Awrite.

I’ve had my fun. Let’s get down to business, shall we?

Now, in the upcoming May issue, I talk briefly about one of the world’s foremost sociologist’s observations about human behavior.

It’s an observation that seems obvious at first blush. Even “no-shit Sherlock” obvious. Yup, I’d also wager that you’ve heard this observation hundreds of times before. But here’s the thing: most salespeople, marketers, and copywriters only pay lip service to this truth. Oh, sure, they’ll agree with it, they’ll advise it, teach it, heck, some even brag about how well they apply it to their sales and marketing messages. But if you read or hear most sales pitches, it’s as if this obvious observation is still a complete mystery. Knowing an obvious truth is one thing, but being able to use this truth to bring in more sales is another thing entirely.

Well, that’s where the May issue comes in.

It will help you turn this well-known truth into sales.

Okay, for those who are interested…

Here are a few other goodies inside the May issue:

*World’s foremost sociologist’s “No shit, Sherlock” observation about human behavior that most of the corporate world and even some smart marketers refuse to believe or at best, give lip service to. (Make sure you’re not one of them! – page 15)

*The single biggest obstacle salespeople and marketers must overcome when delivering their sales pitches. (And no… it’s got nothing to do with overcoming objections. This obstacle is even greater than any objection you can think of. Astonishingly, this is rarely ever talked about. – page 12)

*The boxer’s mindset secret that can potentially help turn average salespeople into good salespeople or even great salespeople. (If you can think this way, you will approach selling in a new way, a way that will potentially make your sales and marketing message far more profitable. – page 13)

*A sneaky persuasion method used by Subway and a few clever European Breweries that have skyrocketed their employees’ productivity and morale. (Here’s how you can use the psychology behind this method to jack up your sales conversion rate. – page 15)

*The curious reason why Papa Maverick’s getting a little vain. I must confess, in recent days I’ve been staring at myself in the mirror a little longer than normal. (Believe it or not, this seemingly insignificant fact can be of tremendous benefit to YOU. Details on page 16)

Pray, would you care to be enlightened as to the nature of the premium content and its receipt?

If so, I suggest you make your way hither forthwith: https://kelvindorsey.com/mavericks-inner-circle/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

"Daily gems kept me interested and reinforced some things that needed reinforcing."

"Best money I’ve invested in my business online in 10 years."

"Kelvin Dorsey is crazy. That’s why I like him."

"Kelvin is the real deal. If you want to learn about copywriting and building a business that draws your ideal person to you, then you need to read his stuff."

"The way Kelvin writes his content, you will be literally laughing out loud!"

"If I can learn to write half this good I'll be eating shrimp from the Barbie every night!!!"

"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

"Great example of what a good marketer does best, sell himself. Hip and a little crude but entertaining information."

"Kelvin knows what he is talking about. His content has helped me sharpen my copywriting skills, email marketing skills, and speaking skills. Yes, speaking skills!"

"You will learn a lot."

"Kelvin provides extraordinary insight into successful online marketing."