Dear subscriber,
Picture this:
You’ve been actively listening to your prospect for almost 20 minutes…
You’ve answered their questions, addressed several objections, shown them customized features and benefits, and then … as predictable as a running scene in a Tom Cruise action movie, you hear those 8 dreaded words every salesperson the world over hates:
“I just need time to think about it.”
Hmm.
What do you say to that butt-puckering objection?
Well, you could say this:
“Oh, do take your time, my prodigious thinker. I’m truly in awe of your Herculean mental gymnastics over this monumental decision. Your profound ruminations must be shaping the very fabric of the cosmos. Let me fetch the philosophers and historians to document this historic moment. And here I thought I was just selling a product! But of course, let the heavens align, the stars align, and the universe awaits your divine decree. Meanwhile, I’ll be here, selling to people who make up their minds in this century.”
But I wouldn’t recommend it.
Look, all joking aside, what you really should say to that soul-grating objection is what’s disclosed on page 11 of the August issue. This is what a 9-figure earner says every time he hears those 8-words stumble out of the mouths of his prospects. He says that it more often than not quickly closes the sale.
Bottom line:
If you’re tired of watching piles of money get up and waltz right out of your office door (that’s essentially what happens when you don’t close a qualified prospect), then you’ll want to access these objection-handling secrets.
For those who care, here’s what else is stashed inside the August issue:
*What the Titanic Sub disaster can teach you about human behavior, and how to use these insights to create more effective sales and marketing messages. – page 13
*Papa Maverick’s ruthless dismantling of a prominent influencer’s FB post about humor. – page 13
*The case for dark humor in marketing. I may not change your mind on this one, but it will certainly give you food for thought. – page 14
*Why every marketer should be watching the mainstream news. And no, this has nothing to do with keeping up with current events or being “informed” (hah hah, what a joke) – page 14
*What the 2004 Superbowl (Nipplegate) should have taught every marketer on the planet, but surprisingly, this seems to allude even the smartest of marketers. If your current marketing is not cutting through all the crap and noise online, it’s probably because you don’t understand this…. – page 14
*The Joseph Stalin School of Marketing. This complex figure in history (hero or villain?) certainly sparks a lot of debate, but one thing’s for sure… the man had a keen insight into human behavior. Page 14 reveals Stalin’s insight that can help you communicate in a way that’s far more relatable and engaging.
*The one and ONLY good thing about TikTok. If you’re a marketer, pay attention to what’s written on page 14 and you’ll be one of the few people who actually benefits from TikTok.
*A semi-comprehensive lesson on humor writing.
To grab this issue, stop by here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
