Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Keep It Clean

Dear subscriber,

There are challenging books.

There are intellectually taxing books.

And then there’s Eugene Schwartz’s book on copywriting, Breakthrough Advertising.

I’ve probably read it seven or eight times and each time I reread it, it still makes my brain go to porridge. I’m telling you, this book makes Metaphysics by Aristotle read like an Archie comic book. The plot line for the movie Inception is more straightforward!

You get the idea.

If you’re a greenhorn copywriter, I wouldn’t recommend starting with this book.

That said, there are some lessons even the copywriting “fresh meat” could easily pick up and run with.

For example, Schwartz said that your sales copy should be like a display window – it should be clear and not call attention to itself. You don’t want cracks, smears, and unnecessary decorations. You want that copy to be like a pristine, uncluttered showcase, where the product takes center stage.

That analogy is spot on.

Sales copy and window displays have the same job –

To Showcase The Product!

Now, if your sales copy is like a window display, then what would dirty up that window display?

Well, check out the list below.

This list contains things that can dirty up your sales copy (window display) and make it difficult for the reader to see the product you’re trying to sell. The list is in rank order. We’ll go from slight smears all the way to… well, you’ll see.

Here’s the list:

*Unnecessary pictures and fancy graphics – dirty smears

*Too many big words – cracks

*Poor logical flow – bird crap

*Jarring transitions – used bubble gum

*Abstract and flowery language – flicked booger

*Rambling – vomit spray

Bottom line:

Keep Your Sales Copy Clean!

Don’t dirty up your sales copy and make it hard for your readers to see what the hell you’re talking about.

Editing your copy is key. This is where you clean up all that crap that’s blocking your readers’ view.

The bottom, bottom line:

Your sales copy should be so clear and so easy to read that your reader’s focus is on the one thing it should be on:

Your Product!

Now hear ye:

If you’re itching for a copywriting book that won’t fry your brain cells, a book that dishes out practical tips, and battle-tested techniques that, if correctly applied, can rake in those sales…

… then look-see here: https://kelvindorsey.com/5-hour-copy-course/

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

"Kelvin cuts through the crap. What he teaches just makes sense."

"This Maverick guy is oh so different. Kinda crazy in a delightful (and profitable) way! He is the one Goo-Ruu who really gets it . . . when it comes to the psychology of sales, he routinely hits it out of the park ! I use his insights in my retail sales job, which has surprisingly elevated me to making Honda’s "Counsel of Sales Leaders" two years in a row !

"Kevin offers great tips and advice... I have truly enjoyed his book and emails... it has helped me tremendously..."

"Kelvin Dorsey is the REAL DEAL."

"Get ready for some "Ah Ha" moments all throughout Kelvin's writings."

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"Best money I’ve invested in my business online in 10 years."

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"His stories are very effective."

"Kelvin reveals all of the tricks and "secrets" of the salesman's trade without resorting to dishonesty."

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