“We’re Motorhead and we’re gonna kick your arse!” ~ Lemmy Kilmister
Dear subscriber,
There was a certain quality the frontman from Motorhead possessed in spades.
It’s a quality very few people have.
You can’t teach it.
You can’t fake it.
And you sure as hell can’t buy it.
What is this rare quality?
This:
Passion!
It’s doing what you love and loving what you do.
When Lemmy Kilmister walked on stage and said: “We’re Motorhead and we’re gonna kick your arse!”, you believed him.
And then Motorhead unapologetically and thoroughly kicked the crowd’s arses. Every time.
Listen, I don’t care if you’re a sweet little old lady running a knitting club or a rough-and-tumble biker gang revving your engines. What matters is that you’ve got passion. Heart. Soul. Attitude.
And if you’re a copywriter, passion is even more important.
Transferring your energy in person is one thing, but doing it with the printed word is another thing altogether.
Copywriters today don’t appreciate this fact. As a result, they don’t have that fire in their bellies that makes their words leap off the page and grab the reader by the throat.
If your copy doesn’t make your prospect feel something, they aren’t buying, Freckles.
No emotion, no motion. It’s that simple. You gotta get your prospect IN motion.
You gotta get them to…
… MOVE, MOVE, MOVE!!!
It may not even burn a single calorie for them to click that buy button, but it takes extraordinary amounts of emotion leading up to that small, simple action.
Hear me now, my fellow copywriters.
Channel your inner Lemmy.
Write with passion.
Write with conviction.
Write with heart.
Write with the kind of swagger that says, I’m a copywriter and I’m gonna kick your arse!
Your friend,
Kelvin
Email Marketing Maverick
P.S. Want my best content? Content that’s kept from my free subscribers’ eyes? Content that only a select few will ever read? Then you might want to look at this: https://kelvindorsey.com/mavericks-inner-circle/
Peace.