Dear subscriber,
You ever heard this sales axiom?
“You must believe in your product!”
Of course you have.
Is it true?
Sure it is.
However, there’s a caveat.
Mull over this:
If there is no demand for what you sell, it doesn’t matter what YOU believe. You could sincerely believe your product is the greatest thing since flush toilets.
By the way, my “flush toilets” version is far better than the old “sliced bread” saying, eh?
Think about it. What would you rather do? Cut your own bread or shovel your own excrement?
I rest my case.
Now, as I was saying, if nobody wants your product or service, your belief in your product means diddly. Without demand, you don’t have a product! At least not one that will sell.
Now, I’m going to assume you have a product or service people want, and people buy.
If that’s the case, then yes, your confidence and belief in your product are very important.
Sometimes this confidence is all you need to sell successfully.
But here’s another caveat:
Your product or service must deliver on its promise.
What good is selling a product or service that doesn’t do what you said it would do? That’s a business headed for a world of pain and struggle. You’ll continually have to find new customers (suckers) because you’ll keep losing customers/clients.
And here, yet again, is another caveat:
You can have so much confidence in your product that people buy purely on your excitement and enthusiasm. Happens all the time. Just like sex, enthusiasm and confidence sells.
But there’s a little something called buyer’s remorse.
Customers who knee-jerkily buy in the heat of the moment, often regret it in the morning.
Now listen up:
In the May issue, I teach you a special way to sell that all but eliminates buyer’s remorse.
Can this be used nefariously? Sadly, yes. But I trust my inner circle members.
Now, can I be honest with you, dear subscriber?
I know I say this every issue, but hand on heart, I truly believe the May issue is one of the best issues I’ve ever written. There is so much value, I’m thinking of turning it into its own product.
Now, as good as I believe my teachings are, I think the audios offer even more value than what I penned. Value-wise, this month’s premium content is off the charts!
It’s a real mixed bag, too.
Topics covered are as follows:
Sales, copywriting, persuasion, leadership, and relationships.
However, to snag this premium content, you gotta be part of the inner circle.
But don’t worry, there’s no need to jump through hoops or prove you’re a business big shot. Just be a keen learner who’s ready to dive in, soak up the knowledge, and take action!
To see how it all works, visit here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
