Dear subscriber,
Women disgust me!
Alright, now that I’ve got your attention, especially you ladeez, hear me out:
When a woman spots a big, fat, juicy, puss-filled pimple on her man, what does she say?
You guessed it!
Her eyes widen like saucers, she licks her lips, and blurts out:
“Ahh, Lemme Pop it!
And the pussier the pimple, the more excited she gets.
This bizarre (and repulsive) fascination is a uniquely female trait. Guys don’t do this. Asking to pop a zit for us is like asking to pick a booger out of someone’s nose.
Popping other people’s zits is gross.
It’s weird.
It’s repulsive.
And… women love it!
Women – you are strange, dirty, and disgusting creatures. Don’t take that the wrong way.
“OK. What’s your point?” I hear you mutter.
Hey, why the dismissive and harsh tone, Sweetcakes?
I was just about to lay some valuable information at your feet.
Your lack of trust astounds me.
Now listen up:
Men will never truly understand why women do what they do, but every salesman (and saleswoman) should at least know the following statistics:
Studies show that women call the shots on 94% of home furnishings, 92% of vacations, 91% of homes, 60% of cars, and 51% of gadgets.
Women are basically running the show when it comes to spending.
Armed with this knowledge, it would be prudent to get inside the head of the female shopper, doncha think?
Allow me to elucidate.
Women choose products the same way they choose men – they want social proof. A man who’s popular with the laydeez is like catnip for women. He’s a proven commodity, making women feel safe about their choices. A guy who gets little to no attention from other women is a red flag for a woman.
The same goes for online shopping. If other people are raving about a product, it’s a safe bet for female consumers. No social proof? That product’s getting ghosted.
So if you’re selling to women, understand this:
Social Proof is a BIG, Big Deal!
Another female shopping trait:
Women have a penchant for deals and bargains. I know, that’s like saying ice is cold.
But you’d be surprised how often the obvious gets overlooked. Everyone’s searching for that new, complex, and clever strategy, but nothing works like the basics.
Listen, according to Practical Ecommerce, Performics, 47% of women are scouring social media for coupons and promotions, compared to just 33% of men. And get this, a third of women have ramped up the time they spend finding coupons on social media, while only about 20% of men have done the same.
Yup, women love bargains like white women love true crime.
OK. Here’s another not-so-surprising difference between the sexes’ shopping methods:
Men and women shop online the way they shop offline.
According to Marti Barletta from The TrendSight Group, men do less research when buying a product. Men are like quick-draw McGraws online. Men scope out their prey, take it down, bag it, add it to cart, buy, and call it a day.
It’s all about efficiency – in, out, done. For women, shopping is an event, an experience. They’re not just buying stuff; they’re exploring, comparing, and soaking in the ambiance.
Men are about the kill, women are about the thrill.
And… because I love the sound of my own keyboard, I’ll add this:
There’s a difference between how young women buy and older women buy. Older women will shop mostly offline. Younger women will mostly buy online.
Simply put:
Older women shop till they drop. Younger
women click till they’re sick!
Okay, so we’ve explored a few differences between the sexes, but what do they have in common?
This:
Both male and female consumers have been lied to and cheated on more times than Tiger Woods’ ex-wife, and are more skeptical than Judge Judy listening to the flimsy alibi of a money-grubbing, fame-chasing plaintiff.
This must be at the forefront of your frontal lobe when crafting your sales and marketing messages.
If you don’t know how to craft sales and marketing messages that quash their fears and shut down their defenses and skepticism, then you’ll be working harder than a cat burying a turd on a marble floor – all toil, no reward.
I’m sure you’ve worked countless hours to create sales pages, promotional emails, and advertisements that tanked, right?
Well, it happens to the best of us. But it should be the exception and not the rule.
If you want help with crafting sales and marketing messages that fill customers’ hearts full of trust and confidence, then you’ll want to check out this:
https://kelvindorsey.com/5-hour-copy-course/
Your friend,
Kelvin
Email Marketing Maverick
