Free Access to Kelvin’s Ultimate Email Cheat-Sheet and 10 Minute Copy Speed Course

Messy Communication

Dear subscriber,

Imagine the following scenario:

You’re on a road trip and you’re as hungry as a hostage.

You spot a doner kebab joint, so you pull over and waltz into the kebab joint like John Wayne entering the bar in Angel and The Bad Man (too far back?)

You give the owner a head nod and a “What’s up?”, and rattle off your order: chicken, lettuce, tomato, onion, and cheese with chili and barbecue sauce. By the way, that’s the correct ingredients for the perfect kebab.

Well anyway, the cook proceeds to prepare your kebab. He’s clean, the shop’s clean, and it all looks very professional, so your hopes are high.

After a short wait, the owner hands you your meaty treasure, you pay him, and you’re back on the road. You find a nice quiet spot to eat and you pull over. You start opening your kebab with great anticipation, but that quickly turns to utter surprise and disappointment because you realize there’s no bread, no wrap, nothing!

Just the ingredients, all sloshed together without any Turkish bread to hold them in place.

So, I ask you, dear subscriber, how does one eat a chicken kebab without any bread wrapping to hold it all together?

The answer, of course, is with great difficulty.

Okay, my friend, what you just read is not some pointless story. In fact, it is a marvelous, if not genius, analogy of how most people communicate.

I shall explain.

Most speakers/writers when they are giving their audience facts and information, are just like that half-wit kebab cook. In other words, they make what should be an enjoyable experience, a difficult and unpleasant experience.

I shall explain further.

Effective communication is like a good doner kebab. The ingredients or filler represent the facts and information you want to convey, and the Turkish bread wrapping represents the story that ties it all together. Without the bread (story), you’re left with a messy, unappetizing pile of meat and veggies that are hard to handle and digest. If you try to convey information without a compelling story to frame it, you’re gonna end up with a dry, boring pile of facts that nobody wants to consume.

But when you wrap those facts in a tantalizing story, suddenly everything becomes more than the sum of its parts. You’ve got a delicious, satisfying experience that your audience will love and remember.

Now, quick question:

Has your audience checked out of Hotel Content? Maybe they’re off seeing the sights or taking a nap, but one thing’s for sure: your messages aren’t keeping them engaged.

Well, fear not, my friend, this: https://kelvindorsey.com/mavericks-storyselling-secrets/ can help spice up your messages.

Best of all, it will help you sell your product or service.

And that, I’m sure you’ll agree, is the bottom line of it all.

Your friend,

Kelvin

Email Marketing Maverick

Hey, Kelvin, do you have any copywriting products?

Aha…I thought you’d never ask.

I sure do.

However, they are very expensive, and if you’ve just stumbled onto my website and don’t know me from a can of paint, you’d be nuts to buy any of my products. After all, I could be a complete copywriting novice dressed up in guru clothing. Hell, the internet has no shortage of those.

Listen: I believe you should put someone’s content to the test before shelling out your hard earned. Know this: I want to help you drag in more sales for your business before you even think about giving me a single penny.

And that, dear website visitor, is why all my new subscribers get the following two perks:

NEW SUBSCRIBER PERK #1 - The 10-Minute Copywritng Speed Course

Fast-track your way to writing persuasive sales copy. I’m talking about copy that stomps on peoples’ greed glands while sounding credible and believable. Not easy to do. That’s why I created the 10-minute copywriting speed course. (You’re welcome)

I don’t care if you’re a sniveling beginner or a grizzled veteran, this will help you write copy that opens both minds and wallets!

FACT: most people suck at writing promotional emails...

And yet… people still seem to make email marketing profitable – lame email copy and all.

Even the most clueless of business owners who add email to their marketing arsenal will see an increase in business.

Email, dear website visitor, is a very forgiving marketing medium. And therein lies a golden opportunity. If you learn just a little email copy (as opposed to normal copywriting – yes…there’s a difference), you can truly work wonders with email marketing. Look, I could wax lyrical about email copy all day long, but let me get straight to the point:

Email and sales go together like drunk and disorderly, and…I want to prove to you how easy it is to write emails people love to read and buy from. The notion that you need to be well versed in direct response marketing and be a certified copywriting pro is just beautiful nonsense. Not saying that won’t help… of course it’d help. What I am saying is that email is a very different animal, thus, you can get away with not possessing a lick of copywriting knowledge. If you’re serious about boosting your business’s sales, you’re gonna love perk #2 …

NEW SUBSCRIBER PERK #2 - The Ultimate Email Cheat-Sheet

Don’t let their simplicity fool you. These 17 email “types” are shockingly effective for selling products and services.

"Kelvin has always given outstanding ways of improving your email marketing responses with proven mind blowing tips and secrets."

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