Dear subscriber,
On Napoleon Bonaparte’s first battle as commanding general…
… one of his generals turned to a colleague and whispered, “I don’t know why, but the little bastard scares me.”
I’ve always liked that quote.
It speaks volumes about Bonaparte’s leadership.
And, leadership is everything in business.
FACT: behind every long-standing business or company is a strong leader. Sadly, strong and effective leaders are harder to find than toilet paper during a lockdown.
Listen, put together a team, a club, an organization, or a business without a strong leader at the helm, and, like a poorly assembled boy band…
… It Ain’t Gonna Last!
Now, back to Napoleon Bonaparte.
If you think Bonaparte’s uncanny ability to get fierce obedience and murderous loyalty from his men was through intimation alone, you are very wrong. Believe it or not, his leadership style can be most likened to that of the founder of Mary Kay Cosmetics – Mary Kay Ash.
Both these leaders discovered a way to (1) win people’s undying loyalty (2) have their people desperately trying to stay in their good graces, and (3) get their people to happily go above and beyond the call of duty.
What was their big secret?
And can you use their secret to motivate your people?
The answer is yes and yes.
On pages 8-9 of July’s issue, I break down their secret to getting people to do your bidding while having them almost desperate to please and impress you.
Any leader who isn’t using this powerful secret is simply not going to bring out the best in their people.
Plain and simple.
What else is in July’s issue?
I’m glad you asked.
Just look below.
More Goodies Inside of July’s Issue:
*Sex and money are the two biggest motivators, especially for men, right? (That’s what most people think, but read this… – page 8)
*Mary Kay Ash’s shrewd (very shrewd) “R&P” method for motivating, inspiring, and influencing her 1,000+ consultants who worked directly under her. (They gave her their undying loyalty and happily worked like mules. Here’s how she did it… and how you can use it to inspire and motivate people in your business, social, and family life.)
*Why “how-tos” are grossly overrated and what really matters when learning a new skill. – page 8
*What the world-famous designer Oscar De la Renta knows about customer satisfaction that you probably don’t. And why you should give a damn. – page 9
*A stupid obvious sales tip most salespeople pay much lip service to but when it comes to executing it… they’re about as useless as a pedal-powered wheelchair. – page 9
If you’re wanting this issue, I wouldn’t dawdle if I were you. To ensure you get this issue, carefully read the important (but delightful) details here: https://kelvindorsey.com/mavericks-inner-circle/
Tomorrow…
I’ll tell you about July’s ridiculously good audio. If you don’t become a more effective salesperson or copywriter after listening to this audio, then you must share this audio with your carer and ask them to explain it to you through pantomime.
Hey, I know that pissed some of you off, but guess what?
I bet it also made some of you laugh, and that’s what we all need right now, isn’t it?
Whatever.
Your friend,
Kelvin
Email Marketing Maverick
