Dear subscriber,
There are only two objections in any sales interaction:
the real objection, and the objection the prospect gives you.
An exaggeration?
I guess so. But it’s not too far from the truth. The prospect is a cagey creature. Prospects don’t just hold their cards close to their chest, they keep them wrapped up, folded, and in their back pocket.
Hey, gotta quick joke for ya.
What’s the difference between a compulsive liar and a prospect? Answer: A compulsive liar sometimes tells the truth.
Awrite. Enuff with the frolicsome tone.
This is a serious topic. So, I’m gonna get serious.
Now listen up:
If you’re in sales, one of the biggest determining factors for your success comes down to how effectively you handle objections. Sadly, most salespeople handle objections the way Allen Iverson handles money.
Well, as I always say, if you want to learn a skill, you gotta learn from the very best. The two guys I feature in the August issue, I believe (and so do many others), that these two men are at the very top of the objection handling tree.
These two guys have handled more sales objections than Bill Clinton and Eliot Spitzer has handled the derrieres of female civil servants. These wildly successful sales veterans have heard all the objections, and know how to handle them. By “handling them”, I mean instantly identifying the smoke screen objection, finding the real one, and turning the real objection into a sale.
It’s a powerful skill to have, and it’s surprisingly easy, once you learn the simple questions listed on page 11 of the August issue. Get good at this, and heck, you’ll probably start looking forward to hearing objections.
But there’s more to this issue that I haven’t yet mentioned.
Oh yeah, what else is in the August issue, Kelvin?
Here’s what else:
A teen-weeny peek inside the August Issue:
*How to turn online hate into online profits. Full story on page 4
*A quick and dirty crash course in using humor in your advertising. – page 4
*Papa Maverick’s eye-opening 330-word commentary on one of the greatest copywriting insights ever given. The brilliant man who came up with this sales secret is largely unheralded in the copywriting world, but those who study this guy have a huge advantage – especially if they understand the concept taught on page 6
*The “Japanese Pearl Diver” secret that, if properly applied, can make you appear like a genius. – page 6
*What new age hippies can teach you about selling. Sure, many of them are borderline nuts ….. but here’s what they get right, and surprisingly, it can help you tremendously when selling. – page 7
*A highly cerebral lesson on how to almost instantly bond with your prospects so they like you, trust you, and respect you. – page 7
*The REAL reason men go to strip clubs, and how this insight can help you become a far more effective salesperson, copywriter, or marketer. – page 7
*A little-known Michael Douglas story that contains one of the best high-performance secrets you’ll likely ever hear. For the first decade of his career, Douglas was crippled with anxiety and lacked confidence in front of the camera… until he discovered this! This will help you no matter what industry you’re in.
*The ONE corporate guy I listen to regarding sales and marketing. Plus, one of his best insights into selling. This guy was considered to have one of the best business minds under God’s blue sky. He is also the guy Jeff Bezos closely studied when starting Amazon. – page 10
To get your mitts on this issue, you’ll first need to visit here: https://kelvindorsey.com/mavericks-inner-circle/
Your friend,
Kelvin
Email Marketing Maverick
P.S. The audio of the month is gonna help a lot of you guys, too. It’s a 90-minute audio of pure sales teaching from a guy who teaches the sales gurus.
You know, I really should be charging more for this stuff.
